Launch Your Box is OPEN!!!

In this live promotional session, Sarah Williams announces the public opening of her "Launch Your Box" program during Subscription Box Week. She celebrates the growing community, highlights new members on the member wall, and creates excitement around the program’s launch. Sarah introduces an exclusive early‑bird bonus—a four‑part pre‑recorded training series on how to launch a holiday gift box, covering offer creation, packaging and product prep, buzz generation with a waitlist, and pre‑selling to fund production. She explains the rationale for pre‑selling, shares her own two‑week timeline for a wearable holiday box (design, pre‑order, production, packaging, and shipping), and illustrates how pre‑sales provide upfront capital and product quantity insight. Pricing guidance is offered, advising newcomers to start with a monthly plan rather than committing to a yearly subscription. Throughout, Sarah engages with live chat participants, offers encouragement, and uses urgency (“join by midnight”) to drive sign‑ups. She outlines upcoming community events, including a final Q&A and a case study interview with Nicole from GPig Box, to showcase member success. The session ends with a clear call to action to join the program before the bonus expires at midnight.
Chapters
Good morning, everybody. It is a big day. It's a big day for me. There's a couple of things happening today, and I'm really excited to be live with you this morning. So if you're joining me, let me know that you're here. Also, I hate— I forget every time to pull up my laptop so I can see the comments in the group. I can see the comments from the pages on the screen, but not the ones in the group. So let me do that really quick. Um, I just added more new names, um, to our member wall, and it's making me so, so excited. I had the best time last night, um, talking with our new members on Zoom. And, um, and every time I hit refresh, there's, there's new names going on the wall. Like, I've got to put— I got to put these two on the wall next. But every time I hit refresh, there's more new names, and that That makes me feel excited because you guys are going to do so good. Like, you're going to do so good and I am going to be there to help you. And today is official open cart for Launch Your Box. So we've been talking about it inside Subscription Box Week, but now we're publicly opening the doors and letting everyone inside Launch Your Box today. And I have a special bonus that is for you today. So if you get signed up by midnight tonight to join us inside the Launch Your Box, I have put together a brand new bonus and I'm really excited. I don't know why I haven't done this before, but I'm really, really excited about this bonus. And everyone that has already signed up gets the bonus. If you sign up today by midnight, you're going to get this bonus. And then all my existing members that are there in the trenches working on their business, you all get this as well. And so I'm going to show it to you. I'm going to show you. It's kind of like a 4-part series that I recorded. And I just want to show you what this looks like because it makes me excited. Because what, what's happening right now, we're in Q4, like this week started Q4 for us and it is like the busiest shopping season of the year. And there's a lot of progress we can make. Not only with our subscription boxes, but we can do that with starting launching a holiday box. I'm launching mine in 2 weeks. I do it every year and it is one of the best things that we can do for our business. Whether you're existing subscription box owner and you haven't done this, we need to do this. If you haven't started your subscription, this is an easy way to get started and kind of get some of the experience under your belt with packaging and shipping and all the things before you launch your subscription box. And so I want to show that to you today. Let me come say hi in the chat. I can see everyone's joining me now. Hello everybody, good to see you. Happy Friday, Amanda. Good to see you. Hi Nikki. I want to— I can't pull this comment up on the screen because it's inside the group, but Carrie says, good morning. I ran my first ad yesterday at 5:00 PM and I have 11 new followers already. And Carrie, let me just tell you. Like these are the small pieces of momentum that you need to keep pushing forward. We get stuck sometimes with growing our following. We get stuck sometimes growing our list and we just need these little pieces of the puzzle one at a time to keep growing our business. And I am so happy that you got that set up. I did a training. Was that yesterday? What is today? Was Wednesday inside Subscription Box Week to, to run your first page like ad, and Carrie got hers set up and she already has 11 new followers. I need to go look and see, um, I need to go look and see how many I've gotten because I set one up, um, while I was live with you, Kim. Look at all the new— look at all the new members we have in Launch Your Box! I'm so excited, um, for them to get in and get started. We are letting all the new members inside the Facebook group today, so, um, I'm excited about that. So you'll be let, you'll be granted in to the group today and it's all about making progress. And I'm really, I'm really excited about it. Michelle says, I'm struggling to choose between monthly or yearly for the plan. Michelle, if you don't have the yearly dollars, just go monthly. It's okay to go monthly. Don't feel like you have to buy the whole year if you don't have all. Yes, you get 2 months free when you go yearly. So people gravitate towards that discount, but don't stretch it. Don't, don't stress yourself out trying to go yearly. You're going to need that money to buy some product for your holiday box or your first box. So just go monthly, make it easy on yourself and don't worry about it. Sherry says, I joined and I cannot wait. I cannot wait either. I'm so excited. I had to wear power blue today. Blue is one of my favorite colors. So I thought I'm just going to get up, get some makeup on, get my hair fixed and we're going to go today. So, okay, I want to show you this. I want to show you the brand new bonus because you're going to love it. Let me share my screen really quickly. Um, let's see here. I think it's right here. Let's see, me sharing my screen when I— there's a whole lot of things. Oh, wrong screen. This is the back end. You know me, share this tab instead. Okay, here is the bonus. So what I love about this, it's not another live you have to attend, I have pre-recorded 4 videos for you. Um, that's how to launch your holiday gift box. So the first video is called Crafting Your Offer, and so this is the what, the why, and let's put an offer together. Part 2, let's talk about the packaging and the products and the prep that's involved in launching a holiday box. Part 3, let's create a buzz and a waitlist. For launching this box because that's part, and all these things are little pieces of the puzzle for you actually launching your subscription box too. And then part 4, we're gonna pre-sell this. And that is something that I do. Like I'm launching mine in 2 weeks, I have no products for it, okay? So I'm gonna pre-sell it and that's gonna help me determine how much product I need and then I'll have the money to go buy the products. So this is a great way for you to pre-sell something get the revenue for it, and then go buy the product. So if you're just starting out, if money's tight, this is a great system to launch a gift box. And so, um, this is all available for you. You'll get this instantly if you sign up today. If you've signed up through Subscription Box Week already this week, you already have this. And then if you're one of my existing members, you're going to get it tomorrow. It'll be dropped into your account tomorrow. And so, um, when everyone is granted that, and so you you can't get this after today. Like, this is only available today. This is called an early bird bonus. I teach you the strategy inside Launch Your Box for your own launches. I typically do that with a t-shirt for my subscription box, but this is an early bird bonus. So the things that I'm teaching you, I'm showing you how it works too. What happens here with an early bird bonus, you're driving people, giving people a reason to buy now. There could be a lot of people watching, say, you know, I really do want to join Launch Your Box, I'll wait till Monday before she closed the car. I'll do it this weekend. I'm giving you a reason to do it today. Don't put this off. Don't tell yourself you're going to do it later because we don't come back. We don't come back and do it later, or we get busy. Our lives are busy and then we forget. So we've got to take action. And this is one way to give you a reason to join today. So I'd love to have you. I'd love for you to join all these amazing people inside Launch Your Box. We're going to get started together and this This is a great brand new training that I created just a month ago to help you launch a holiday box. Let me tell you how, how I put this together for my own subscription. So I'm going to launch mine in 2 weeks and you're like, Sarah, it's October. It's October. And this is why it's a presale. So I'm going to launch my holiday box. I already know what's going to go in it. I've already figured that out. So it's going to have a monogram sweatshirt. It's it's an apparel box, so it's a wearable box. And so that's how I'm going to promote it. They're not going to get to see it. It's a mystery. It's a mystery because they don't have it yet, but I'm, I'm, I'm gonna order it as they order, right? So I'm gonna give them a monogram sweatshirt, I'm going to give them a graphic long sleeve tee, I'm going to give them a graphic short sleeve tee, and then I'm going to give them 2 accessories. And so this is my holiday box. So what I'm going to do in 2 weeks I think it's October 16th, it's a Thursday. I'm gonna launch the pre-sale campaign, and you're just going to see a picture of my box, and I'm going to say, here's the price, it's a pre-order. All my listings say pre-order, and I'm teaching you this in the, in the lessons. And then they buy it, and then I run it for 7 days, and then I close the cart, and I order all the, all the sweatshirts and t-shirts and all the things, and I get them printed. And so I have the money up front, I order the products, and then we We spend November getting everything monogrammed and packed. After the November box goes out, we work on these, and then these ship the first week of December. And so we just— I teach you all of that inside, um, inside this training lesson. Jamie, this is in addition to my regular box. And the fun thing is, is that my subscribers are the ones that buy this box. I would tell you probably 90% of the sales of this one-time box are from my existing subscribers and of my existing subscribers are buying one for themselves, one for their sister, one for their mom, one for their best friend, because they love my box and they know that their sister, mom, best friend would love the box too. And so they're buying them as gifts. They're buying them for themselves first. That— I mean, that's just the way it is. But they're also like, oh, let me get one for my sister too, she would love this. Let me grab one for my best friend, she would love this too. And so we already have, you know, we already know our subscribers are going to want this. And what's in here, it's not in my box for November or December. This is something completely different. But I know apparel is one of their favorite things that they get from me. Wearables, I call them wearables. That's cardigans, t-shirts, sweatshirts, long sleeves, hoodies, all those things. So I created a wearable box, and it's something that we can put together very easy because we do that in-house. So I'm going to pre-sell mine in 2 weeks You can pre-sell yours in 2 weeks too. Go through the training, figure out what you want to do, and then when people purchase, they can— you'll have the money to go purchase the products and the packaging for yourself. And then you'll have the whole month of November to put it together. Doug, this— if you don't have this yet, I can't remember when you joined. It's a separate— like, you'll see the— it's not in the training library. It's a separate lesson outside of the library, so it'll be in your account. If it's not there yet, you might have joined early enough that it'll be there tomorrow, um, with the rest of LauncherBox. Okay, so if you don't see it, just wait, um, and it'll show up tomorrow when we grant it to all existing members. Um, but it's, it's a great lesson. First time I've put this together, and they're, they're not long lessons, they're short um, punchy actionable steps. I'm telling you exactly what to do, and so you can watch it on your own time, you can take it in, and you will have that in your account, um, once you join. Okay, all right, so questions about joining? So you get this bonus if you join by midnight tonight. This bonus goes away. I'm giving you a reason to get off the fence and join Launch Your Box now. Because here's what I know. I know that you're here for a reason. I know that you're watching this live for a reason. You want to do this. Let me push you past the point of doing this. Let me help you on this journey. Come in. We have so many resources, so many tools, so much to help you with this. And I know that if you're sitting there saying, I don't know if it's the right time, it's never the right time, right? I always think of it like having a kid. Starting a business is like having a kid. It's never the right time. You're never ready for that kid, right? It's like it's never time, but you figure it out. The kid comes and you figure it out. We're gonna figure it out. Because what I don't want you to do is to sit here another 6 months and wish you would have started 6 months ago. I don't want you to wait another year until we do Subscription Box Week again and say, I wish I would have started a year ago. Imagine where you could be a year from now if you jumped in and got to work. And all you have to do is take a few hours a week and do training and implement. It's just like Carrie. Carrie watched the training I did on Wednesday. Set up her very first Page Like ad last night and already has new followers. All you have to do is do the work. You can do it on your own time. You can do it at your own pace. And you've got all the resources available for you. And it's not just some course that you're on your own. Like, did you see— have you seen the community inside Subscription Box Week this week? Like, we have community managers. You have me. You have all the community. Helping each other. You can start at 1 like Lexi. You can start at 12 like Christy. You can start at 44 like me. And in a year from now, everything can change. And it just starts by doing. So this is your personal invitation to join us inside Launch Your Box right now. Now's the time to get going and you're going to get the bonus on how to start a holiday box right now inside Launch Your Box. I will be back in Subscription Box Coaching Week today at 11 a.m. Central to do our final Q&A. We're going to wrap up the week and I'm going to answer as many questions as I can. And then this afternoon I'll be with Nicole from the GPig Box, which we opened yesterday. And so we're going to, we're going to talk about her story, her journey from joining Launch Your Box and launching her subscription within about 90 days. And it has taken off and she has over 2,500 subscribers. So we're going to break that down and talk to Nicole today. And she's really special inside our community. And I'm going to tell you why this afternoon. The link to join is in the chat with us today. Go join by midnight. The bonus goes away at midnight. It's gone. I want you to get the bonus. I'm giving you a reason to go ahead and take the leap today. I'll see you soon.
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