Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Limit Extras, Increase Exclusivity

Name: Limit Extras, Increase Exclusivity
Uploaded: 2024-07-10T18:00:02+00:00
Duration: 39 s
Channel: Sarah Williams
Description: Sarah Williams is cutting extras and subscription models. She says unlimited freebies just push unnecessary subscriptions. Instead, she's moving to…

10 Jul 2024 · 1 min

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0:39

Sarah Williams is cutting extras and subscription models. She says unlimited freebies just push unnecessary subscriptions. Instead, she's moving to one-off purchases at higher prices, betting that scarcity and exclusivity will matter more than constant availability.

Chapters

I've had extras of everything, and I gotta pull back on that. We have to stop giving everybody what they want. There's no reason to be a subscriber. If I can go buy that box one-off, yeah, it might cost me $5, $10 more, but I don't have a commitment. I'm not making a commitment, and that's fine by me. Stop making everything so available. I've had a bad habit of having extras. I'm about to stop it cold in my tracks because there's no reason for someone to be a subscriber right now.