Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Making Millions with Only 20,000 Followers

Name: Making Millions with Only 20,000 Followers
Uploaded: 2023-07-17T21:07:32+00:00
Duration: 36 s
Channel: Sarah Williams
Description: Sarah Williams built a million-dollar subscription-box business with under 20,000 followers. She calls large follower counts vanity metrics and argues…

17 Jul 2023 · 1 min

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Sarah Williams built a million-dollar subscription-box business with under 20,000 followers. She calls large follower counts vanity metrics and argues that loyal buyers matter far more than casual observers. Focus on the right audience, not follower numbers.

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Remember, from one multi-million subscription box owner, you do not have to have hundreds of thousands of people following you. 20,000, and I had less than that when I hit my first million. Okay, those are vanity numbers. We're trying to attract the right person, which are buyers. Which are loyal raving fans, not anyone that will click the like and follow button. We don't want those people following our pages. Okay.