Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

New to Subscription Boxes? Start with One

Name: New to Subscription Boxes? Start with One
Uploaded: 2023-10-25T20:46:10+00:00
Duration: 28 s
Channel: Sarah Williams
Description: Sarah Williams tells Barb to launch with one subscription box, not multiple. Perfect a single offering first, validate demand, build your brand identity…

25 Oct 2023 · 0 min

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0:28

Sarah Williams tells Barb to launch with one subscription box, not multiple. Perfect a single offering first, validate demand, build your brand identity. Expand to more boxes once the first one is solid and growing.

Barb says, I have no box yet, but I'm considering adding 5 options instead of just the 1 box. Here's what I would tell you, Barb. Don't give them too many options out the gate. Go all in with 1 box, Barb. This is what I would tell anyone. Start with 1, because what you think might be the one thing of the month might not actually be. So start with 1 first and make sure you nail it solid. You have 1 message, 1 box, 1 subscription, and then as you grow, you can break off into 2.