Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Nicole found belonging inside of Launch Your Box

Name: Nicole found belonging inside of Launch Your Box
Uploaded: 2026-01-07T08:00:06+00:00
Duration: 2 min 15 s
Channel: Sarah Williams
Description: In this spoken testimonial, Nicole explains why the Launch Your Box community is her favorite aspect of the program. She recounts joining the Six in…

7 Jan 2026 · 2 min

Watch on YouTube

2:15

In this spoken testimonial, Nicole explains why the Launch Your Box community is her favorite aspect of the program. She recounts joining the Six in Sixty challenge with niche ideas—first a dog‑related product, then a guinea‑pig product—while feeling vulnerable about how others would perceive her unconventional concepts. The community, especially members like Sarah, responded with enthusiastic encouragement, calling her ideas "unique" and "creative" and acting as cheerleaders. Nicole describes the live sessions, Monday Momentum calls, and the overall feeling of family and reunion that gave her a sense of belonging. When her ad accounts were hacked for five months, the community provided practical advice—pivoting to retention and cold‑traffic alternatives—preventing isolation. This support helped her persist, and she remains an active member after five to six years, highlighting the lasting value of the community’s emotional and strategic backing.

Chapters

Tell me what your favorite part about Launch Your Box is. Oh, easily the community. Yeah? Especially when, so let's be real here, let's get vulnerable for a minute. I did this Six in Sixty for dog stuff and then I did this Six in Sixty for guinea pig stuff and before I came out in the group about my idea, I was like, people are gonna think I'm crazy. I mean, people already do think I'm crazy, I'm 37 years old and I have 5 guinea pigs and I love them more than anything. And frankly, now I don't care anymore. But when I was first starting this journey, I was like, what are people gonna think of this? And I don't remember who it was specifically. It was a few dozen people, but I like threw up this idea. I did the 6 in 60, took a picture, and every single person was, oh my God, you have to. This is such a good idea. What a unique idea. What a creative idea. I can't wait to see where this goes. There was not a single person who was like, I don't know, are you sure? And I mean, Sarah, of course you were back there waving flags, oh my gosh, best idea ever, Riches in the Niches, this is gonna be so good. And I was like, I don't know, guys. And they were really my cheerleaders, you guys were all my cheerleaders. And coming to the lives and talking about it and popping in and you Monday Momentum, hey, Nicole's here, I see Nicole, hey Nicole. What's going on? It's just, it felt like a family. It felt like reunion. It felt like I had belonging. There were people in my corner who were going through the same exact thing that I was trying to get this idea to fruition, trying to get a concept that worked, holding my hand while my ad accounts were hacked for 5 months, you know, like the worst 5 months of business. And Sarah was like, we gotta pivot. We gotta work on retention. We gotta do something else. Cold traffic's not working right now. It's okay. We're gonna get through it. We're gonna, you know, if I didn't have that in my corner, it would've felt extremely isolating. Even though I had my, my partner working with me on this, it was so such a relief to know that people who had been there before actively there right now had my back. And I mean, hence I'm still a part of this community 6, 5 years later, 6 years later.