Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

One Time Box or Subscription??

Name: One Time Box or Subscription??
Uploaded: 2024-10-04T14:00:26+00:00
Duration: 57 s
Channel: Sarah Williams
Description: Sarah Williams argues entrepreneurs should start with a one-time holiday box instead of jumping straight to subscriptions. It tests the market, hits peak…

4 Oct 2024 · 1 min

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Sarah Williams argues entrepreneurs should start with a one-time holiday box instead of jumping straight to subscriptions. It tests the market, hits peak gift-giving season, lets you experiment with products and pricing on a small batch, and gives you data to launch a real subscription in January.

Chapters

Wondering if a one-time box is the right move? Let's talk about it. Are you afraid to commit to starting a subscription box right out of the gate? A one-time box could be the answer to getting started this holiday season. Number 1, it allows you to test the market for interest. Are people excited about your idea, or does the whole thing just fall flat? Number 2, we are in the prime gift-giving season, and there's no better time to test the market while consumer spending is at an all-time high. Number 3, since you're only producing one batch, you can experiment with products, pricing, and the fulfillment process with kind of a low commitment. Number 4, use a one-time box as a soft launch into a subscription in the new year. You're going to learn so much from launching a one-time box. It's going to help you set yourself up for success when you're ready to add that recurring revenue right into your business.