Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Rethink Goals: Beyond Sales Numbers

Name: Rethink Goals: Beyond Sales Numbers
Uploaded: 2024-05-10T20:53:42+00:00
Duration: 32 s
Channel: Sarah Williams
Description: Sarah Williams argues that chasing higher sales numbers can backfire. Instead, focus on profitability and keeping existing customers. Sustainable growth…

10 May 2024 · 1 min

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Sarah Williams argues that chasing higher sales numbers can backfire. Instead, focus on profitability and keeping existing customers. Sustainable growth comes from improving margins and retention, not always hunting for new sales.

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Well, I don't have enough. And when I really try to peel back the onion, when someone says I need more sales, I need more sales, that's the goal of every entrepreneur is to make more sales to continue to grow. But we shouldn't be doing that in a panicked way. Maybe you don't need more sales. Maybe you need more profit in your business. It's not, it's not always about sales. Maybe you need higher retention with your subscribers, not new subscribers every time you turn around.