Sarah Williams explains why sellers should pitch what customers gain, not what they're buying. A t-shirt subscription box isn't about shirts. It's about skipping outfit decisions, feeling confident, doing laundry less, and having clothes arrive at your door.
What am I selling and how does it benefit them? So number 2 is we've got to share the benefits. Okay, so you can say, oh, Sarah, I just sell cute t-shirts. Same. I just sell cute t-shirts. How does this benefit my customer? They don't have to figure out what they're going to wear every day. I'm going to show you how to layer it so you don't have to wonder that you look good. I'm going to help you with your confidence because you're going to put something on that fits you. It's not hugging all the places you don't want it to hug. You're going to walk more confident. You may not have to do laundry every 3 or 4 days because you got more stuff in your closet to wear. You don't have to go shopping because I'm going to send it right to your door. What are the benefits? Sell the benefits.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
