Share Behind the Scenes of Your Subscription Box!
28 Apr 2025 · 0 min

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In this short excerpt from her YouTube video, Sarah Williams advises subscription box creators to incorporate behind‑the‑scenes content into promotional emails. By phrasing a line such as “check out behind the scenes making our January monogram box,” the email sparks curiosity, prompting recipients to open the message and click through to view the content. The core recommendation is to use curiosity‑driven, behind‑the‑scenes teasers to boost email open and click‑through rates for subscription‑box campaigns.










