Sarah Williams explains how to run a giveaway when you have no inventory yet. Buy a few sample items like a tumbler, bag, and accessories from Target that match what you'll put in your subscription box. This attracts the right audience and builds your mailing list before you have any stock.
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So you're like, well, Sarah, I'm new, I don't have stuff from a past box. What can I do for my giveaway? If I'm brand new and I have not sold products before and I don't have a plethora of products laying around my warehouse to use for this, I would go and purchase some items to give away. And I did this when I started my subscription. I just went to Target and I picked out a tumbler and I picked out a cute bag and I kicked picked out some little accessories. These were all things that I was going to have in my subscription box, and I put a giveaway together to attract the person that liked all those things because that's what was happening in my subscription box. So if you don't have, um, if you don't have products laying around that you can use for a giveaway, go get some