Sarah Williams walks through a planning system for holiday email campaigns: print a calendar, map promotions in Canva, then pre-create templates in Klaviyo with placeholders for graphics and links. This setup keeps things organized when the actual promotion period hits.
Struggling to keep up with your holiday emails? Here's how planning ahead can save you. The first thing that I do is print a simple paper calendar and outline my promotions. I do this from Canva, and then I want to know how many lives, how many emails will I do for each promotion. Then I start creating the daily emails inside the template function inside Klaviyo. Even if you don't have all your graphics or links set up yet, you can still create the templates and leave spots for any missing info to add it later. The more you prep, the less chaotic you'll feel in the middle of your promotions. Want more business tips? I'd love for you to hit that follow button.
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