Subscription Box Week Starts Soon!

Sarah Williams announces Subscription Box Week 2025, a live Facebook event for subscription box entrepreneurs. The week costs $15 (free for Launch Your Box members) and includes daily training on audience building, box critiques, and a Q&A. Past students like Tracy, Christy, and Lexi have built six and seven-figure businesses using her methods.
Chapters
Good morning. Good morning. Happy Monday. I have been missing y'all. I've been out for the last 3 Mondays traveling so much with the holiday, traveling 2 weeks in a row. I am back. I am here to give you a little dose of Monday Momentum today. If you're here with me, let me know in the chat because I would love to say hi to you this morning. We're going to talk about something that's coming up in 6 days. Um, in 6 days I will be hosting Subscription Box Week 2025. Um, this is the only time this year that I have hosted Subscription Box Week, and it happens once a year for a reason. It is a big live event that I do, um, on Facebook in our Facebook group, and it's really a week for everyone to come and just reset themselves. And so we're going to talk a little bit about that today. We're going to talk about why it's important that you show up, why it's important that you be there no matter what season of subscription box in your subscription box journey that you're in. If you're just beginning, if you're thinking about doing this, it's a great way to kind of settle some of those thoughts. I don't know if y'all are like me, but sometimes I lay in bed awake for hours and hours thinking about things in my head. And I never get them down on paper. If I never get them settled in my brain, they just never happen. They just keep spinning in my head. And so if you're new, this is a great way to get these thoughts down on paper and to see what this looks like for you. If you're not new, if you're in the season of having a subscription box, this is a week-based you're going to spend with me to kind of reset. And I want you to look at things from a different lens. We have— maybe you've gone through Subscription Box Week before, but maybe this year we're going to go through it with a different lens. We're going to look at it differently as we've progressed in our business. I do some of these things every single quarter in my business, and I've had a subscription box for almost 9 years now. So it's not just for newbies. It is for someone that has a subscription box and it's a week to just reset and figure out how we're going to move forward with our subscription box businesses. So I can— I'm going to come to the chat real quick and then I'm going to share a little something. I'm in launch mode right now. If you haven't seen my ads, I'm in launch mode for Subscription Box Week and I'm going to share with you my number one launch ad right now. And I'm going to talk a little bit about why it's the number one ad. And I want you to think about that for your own business. But let me come to the chat and say hi. I also have the link if you haven't joined Subscription Box Week. I have the link up in the description. I know our team has it for the chat. Remember, if you are a member of Launch Your Box, you get to come to Subscription Box Week for free. I'll be giving you those details tomorrow or Wednesday, so don't sign up if you're a member of Launch Your Box. Good morning, Sam. It's good to see you. I'm glad you're super excited for Subscription Box Week. Beth, gosh, I wish I would have just screenshot your message to me yesterday. Thank you so much. I just want to publicly thank you for your sweet message. I think that people don't understand what it's like to run a business sometimes. And when we're public-facing like I am a lot, there's a lot of negative people in the world. And so that can really hit us sideways sometimes. But when you show up for me the way you did, Beth, just talking about your journey as a subscription box owner and really going through this last year with me on your subscription box journey and how much it has helped you, it just meant the world to me, especially in a place where I feel exhausted. I feel like, am I doing enough? Am I not doing enough? Am I showing up in the best way possible for people to make progress? I just want to tell you how much it meant to me, and I appreciate you so, so much. Good morning, everybody. Good morning, Lexi. Good morning, Tracy. Good morning, Christy. Hey, Whitney, good to see you. Abby's here in the chat with us. Thank you, Abby, for being here. Good morning, Christina. Good morning, Jocelyn. Good morning, everybody. Okay, so here's what I want to talk about first. I want to show you the ad that is in my launch right now that is getting the most traction for Subscription Box Week. I wanna show you it, 'cause you know I like to be transparent, I like to teach you something while I'm doing something, right? So this is the ad, it is killing it. I'm gonna scoot over here so you can see my face too. This ad is killing it right now, okay? You can see it's got a lot of shares, it's got a lot of comments, it's got a ton of likes on it. And I started to think yesterday, I was just kind of walking through, working through my ad set, And I was like, why is this ad of all the ads that I have running, if you've seen them, why is this one really hitting the mark with people? Why am I getting the most signups on this ad? I'm going to tell you what this picture is. So this is a picture I took back in January. We were out in Palm Springs, California for my mastermind. So these are my 6 and 7 figure subscription box students in this photo here. And I put it— ah, Tina, Tina, yes, because the ladies look like me. This is what it is. These women, and let me be clear, I am for all the people, okay? I am for men. I am for women. But I just attract women because of— I think it's because of my nurturing spirit, okay? I'm not very rah-rah, like in your face, like guys are sometimes. But this ad has gained so much traction because women like you can see yourself in these women in the picture. And I'm going to tell you a little bit about these women because these women have built something each one of them separately from scratch that has allowed them to quit their full-time job and work full-time in their business while majority of us are raising kids in this picture. Okay, and not only did they start with no audience and no product and no tech, they've built something that has generated an income for themselves in a, in a world of uncertainty, in a, in a rough economy, as some would say. These women who look like you and I, and maybe they don't exactly look like you if you don't find yourself in one of these women, but this is a testament that you can do this because these women didn't know they could do this when they started. I, I, there are some of these women in the chat right here, and if I were to ask them right now Did you think you would have a 6 or 7 figure a year business when you started your thing? Every one of them would tell you no. Every one of them would tell you no. And I have the pleasure of being part of their journeys. I mean, I look at— I see Tracy's in the, in the chat here. Tracy's in the picture. And when I met Tracy several years ago, she came to a retreat I was hosting. And Tracy had an incredible business. But she was overscheduled, overworked, overdoing everything. She was hustling and she was hustling to the point where it was going to burn her out very quickly. And so what I think I helped her with was realizing how to streamline what she's doing to make the most. Here she is. Here's Tracy in the chat. She said, that's me. Started from zero and what a difference a year can make. Finding Sarah has transformed my business. I can't sing her praises loud enough by showing me how having a subscription box and recurring revenue is a game changer for my business. When I think about that recurring revenue, I think about Christy as well. Christy selling one-time boxes, showing up, selling one-time boxes. She showed up on, on Facebook over and over again without selling a thing. She, she was like, I'm just crafting. I'm not selling a thing. And I have watched her go from just selling one-time things to building recurring revenue in her business, um, and that she has over 1,000 subscribers. She has created this business around her lifestyle, and I just get so proud when I think of when Christy came into my world she already, she already had a great business, so there was nothing about that. But she learned to be a CEO in my world, and I watched her not know a lot of things about her business. She's like, I'm just a crafter, I'm just having fun. And I look at her now in her business, and I see that she is the CEO of her business. She has learned so much in the last couple of years, um, hanging out with our Mastermind ladies and, and soaking up everything that I, I push her to do. And she has become a true CEO in her business. She knows her numbers, she knows what ads are, she knows like everything. She didn't know a lot of that stuff when she came in. She's just selling a cute kit here and there, and she is a boss now, and I'm so freaking proud of her. Let's talk about Lexi. Lexi's not in this picture. Lexi needs to be in this picture on our next trip, um, but Lexi is one that I've talked about often because of the way Lexi shows up. And she just needed someone behind her pushing her and telling her not to give up. And I think that that's the important part, right? Like, we can all do business and we can struggle along, um, by ourselves a lot of the time, but when we get into a community like this, when we get into a community where other people are doing the same things There is power in numbers. There's power in accountability. And if I didn't have the accountability for my own business, I wouldn't be where I was. There's accountability here that you don't get anywhere else. And so Lexi could have easily given up, but she didn't. She kept working. She kept showing up and asking the questions. She kept being consistent. And she has, like, I don't know, 1,000x'd her business over the last year and a half. And I'm so So, so proud of her. We can look at any of these businesses here. We can look at Amy, who's in the back. Amy primarily sells sewing machines, and that has been very challenging for Amy over the years. She has a retail brick-and-mortar store, and a lot of her income's from selling high-end machines. And as our economy changed, her subscription box has kept her afloat. Her subscription box has kept her to pay the bills when people aren't buying machines. And I love Amy because she's not afraid to try things. You know, I'm a little older, Amy's a little older than me, and sometimes we get set in our ways, but when we push each other, I helped Amy a couple weeks ago set up her first ad set. She'd never done that before, and it's something that when you have someone to learn from, when you have someone that you trust, when you have someone that you can, feel a part of, a group to feel a part of, things are so much, so much easier. All of these women, all of these women started from zero. None of them had an investor. None of them had a big team. We were all solo entrepreneurs when we started this thing. And sometimes I worry that if you can't see yourself in my story, maybe you can see yourself in one of these stories. Cindy's in this picture. Cindy worked really hard for a long time to make an income with her art, and after going through a divorce, um, Cindy knew there was no other way. She had to make this work. She went all in. She had a membership, she has a subscription box, and she's making more money now in her life than she ever did. And it's possible. It's possible to do that. And I, and I'm here to show you these real people. And this is why this ad is really sticking for me as people sign up for Subscription Box Week. Because it doesn't matter what walk of life you come from. It doesn't matter. We don't have to have it all figured out. You don't have to have a business degree. You don't have to have entrepreneurial experience. I didn't. I just wanted to make cute things, and if I could make an income on the side— I started my business as a side hustle. I paid for a vacation here and there. It was sweet when I was able to make a car payment month after month. No, I didn't have these big 7-figure dreams. I had, hey, let's make my life a little more easy. Let's not make me stress over finances every single month. And I started my business, and I didn't know how to run a business, but I figured it out. And I'm just going to encourage you today. I'm going to encourage you to join. Nikki says, I'm not crying, you're crying, because I want to show that it's possible, Nikki. It's possible when you go all in, when you learn from someone who's been where you want to be. That's the thing, like, there's a whole lot of coaches on the internet. How many of them have actually been where you want to be? Learn from someone who's a couple steps ahead of you. Learn from someone who knows the struggle that you're going through, or that they've been through themselves. That's what I'm saying here. I'm a real person. These are real women. We have thousands of women in Launch Your Box doing the work every single day. And sometimes we need someone to push us. And sometimes we need the tough love. And sometimes we just need the direction on which way to go. I'm willing to go. Tell me the path. I'll do it. Right. Tell me the path. Hold me accountable. Show up when things get hard for me. Let me vent to a group of people that get it instead of my family who has no clue. That's what coaching week is about. Coaching week is about putting your dream into practice. Coaching week starts Sunday night, next Sunday. They will all be recorded. You can watch the replays. They'll be available through October 20th. But we're going to start on Sunday night and we're going to start with the Post-it Note Challenge. And even if you've taken the Post-it Note Challenge before, Come do it again. Let's plan again. Okay. We're going to start with the Post-it note challenge. I'm going to help you visualize this for yourself because I know that that's the first step into making this a reality. I can talk about this all day long, but if we don't put it into action, nothing happens. So we're going to take action on Sunday night. And then on Tuesday, I'm going to walk you through the next step. Then on Wednesday, I have a special bonus training that I've never taught in Subscription Box Week before, and it's going to help you make progress with something that is really important to your business, building an audience, and you're going to do it immediately with me. And then Thursday, I got a whole bunch of boxes sitting over here in my office, um, that we're going to open together. I'm going to show you the subscription box experience in real time. I'm going to give feedback to all the vulnerable people that have sent me their boxes. Friday, we're going to wrap it up with a Q&A and you're going to leave the week knowing what the next right step is. It's not fluff. It's actionable. It is $15. It's $15. Think about what you spent $15 on in the last 24 hours. Food, me food. I also bought this little thing on Amazon to get dog hair off my couch. That's what I've spent $15 on in the last, in the last 24 hours. $15 could change the trajectory of the next year of your life. And I say that with all confidence because I have watched it change people's life. What do you have to lose? $15. But you have everything to gain. If you're tired of clocking in and out of a job telling you when you can go to lunch and when you can have a vacation, if you're tired of your bank account being on empty every time you get paid, if you just want to create a little bit of income and do something that you're passionate about $15 could change everything for you. And I just want to invite you, no strings attached, no strings attached. I'm going to tell you about Launch Your Box while you're there, but I'm going to give you so much value for $15. You're going to walk away with clarity at the end of the week if this is right for you or not. You're going to walk away with knowing what your next step is. At the end of the week, and you're going to have a sense of what the community is like in the subscription box industry after the next week. $15. All you have to do is spend some time with me next week. I would love to spend some time with you. $15 could change everything. Don't leave 2025 without doing something for yourself. Without doing something to change the situation that you're in. I can help you do that. These women in this picture have all done that, and there's tons more in the chat that have done that as well. It's not, it's not a gimmick. It's a real actionable thing that could change your life. Andrea is in the chat here. Andrea drove a school bus for a long time, um, and was able to leave that job to go all in with her subscription business. And, um, Andrea and Whitney have a business called Cotton Chaos. They do t-shirt subscription, lots of screen printing, um, and it's changed the freedom that you get by not having to go to work and clock in somewhere else is one of the priceless things that you can get out of owning your own business. Do we work hard? 100%. Do we work more than we probably worked at our 9 to 5? 100%. Is it worth it? 100%. So this is my official invitation, um, to all of you to come join me. And we have over 800 people signed up already for Subscription Box Week. So we have all the people signed up already. I would love to have you there. And remember, if you're a member of Launch Your Box, you're going to get to come for free. So all of our members will be coming over this week as well, and then we get started on Sunday night. This Sunday night, September 28th, um, will be our first session. Everything's recorded, so if you work a full-time job or you have commitments next week, you can come watch the replays as soon as you can. We're going to take action next week, and this could be the action that you need to move forward with your ideas. I want to help you put them into actionable steps and let's take those steps. Let's stop thinking about it and let's start doing it. All right. The link to sign up is in the description. So get signed up and I will see you in Subscription Box Week on Sunday. Talk to you soon.
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