The 1st Step To Community Building

We've got to clearly define our niche and our target audience. This has to be the first step when we're building a community because it's really hard to build a broad community. We have to niche down and we have to clearly define that niche and who that target audience is. We have to do this before we can do anything else because you can't build a community of like-minded people if you don't have like-minded people in your world. In your audience. If we've been going through building our business without clearly defining our niche and clearly defining who our ideal customer is, we're speaking to no one. And when you're speaking to no one, your messaging is going to land flat, your sales are going to land flat. Who am I speaking to? Who am I building this community for? What does that person look like? What does that person do for a living? Where does that person live? What is that person's interests and traits. We need to know that before we can build a community. So that's number 1.