Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

The Easy Way to Keep Subscribers

Name: The Easy Way to Keep Subscribers
Uploaded: 2023-07-17T21:18:13+00:00
Duration: 31 s
Channel: Sarah Williams
Description: In this concise segment, Sarah Williams shares a highly tactical, practical strategy for improving subscriber retention: actively manage billing and…

17 Jul 2023 · 1 min

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In this concise segment, Sarah Williams shares a highly tactical, practical strategy for improving subscriber retention: actively manage billing and follow up on payment issues. She explains that many bounced payments stem from compromised cards, insufficient funds, or other banking problems, and emphasizes that most customers do not intend to cancel; they simply encounter payment obstacles. By promptly reaching out to address these issues, businesses can prevent unintended churn and boost overall retention rates.

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This is the most tactical, practical, probably easy thing that you can do to increase your retention rate. Billing and follow up with payment issues, literally billing and following up with payment issues. A lot of times when you have bounced payments, it's because of my debit card was compromised. I didn't put my money in the bank. Lots of different things. They don't want to cancel. It's unintended, but if we don't follow up on it, sometimes they don't even know.