Sarah Williams shares her waitlist strategy for a product launching Thursday. Waitlist members get the purchase link a day early, whether they signed up by email or SMS. The key is selling that early access as a real perk, not just positioning it as a mailing list.
been talking about the waitlist for 2 weeks now. It's coming up. It's launch week. I'm going to launch on Thursday, which means everybody on that waitlist is going to know before launch day. And that's the perk. And that's what I was telling them. Hey, if you get on this waitlist, whether it's text or email, you're going to get the link to buy these the day before everyone else. That's the benefit. Why would I get on this waitlist? What is the benefit for me? Anytime we ask someone to give us their email or their phone number for SMS or whatever, what's the benefit to them? The benefit of them taking 2 minutes to go to my landing page and sign up on my opt-in form is that they were going to get to shop this before everyone else. They were going to purchase theirs before it went to the masses. That's the benefits. You got to sell the benefits. Wasn't just getting on my email list. Get on this waitlist so that you get first dips.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
