Sarah Williams says the secret to selling out a subscription box without ads is building a waitlist months before launch. Set up a landing page and signup form to collect interested customers, then market directly to them when you're ready.
I work with thousands of subscription box owners every single week, and there's one thing that is really a common denominator when we are launching, and that common denominator is a waitlist. We need to start collecting them so that we have this warm pool of people that when I say, here's my subscription box, all you people told me you were interested, Now I have someone to market to without costly ads because I know what it's like in the beginning to not have money for ads. I know what that's like. So if you can collect them over the next few months while you're getting ready to launch that box, you got a warm pool of people that are ready to buy your subscription without having to go find them again. Let's get the waitlist up. Let's get the landing page up. Let's get the embed form taken care of so that we can get it on the landing page and start collecting those people.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
