Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

This Strategy Will Ignite Your Subscription Box Sales

Name: This Strategy Will Ignite Your Subscription Box Sales
Uploaded: 2024-09-16T19:00:18+00:00
Duration: 50 s
Channel: Sarah Williams
Description: Sarah Williams shows how to launch a subscription box by going live to a new audience and creating urgency. She sold over half the boxes to a waitlist…

16 Sept 2024 · 1 min

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Sarah Williams shows how to launch a subscription box by going live to a new audience and creating urgency. She sold over half the boxes to a waitlist first, then used that social proof plus a hard deadline to push sales. Scarcity plus a specific cutoff date stops people from waiting.

Chapters

It's launch day. I'm going to go live. I'm like, I'm here. I got the box. I'm telling about all the things. I'm talking as if you've never heard of this before. I'm breaking it down to the brand new person and I'm saying, hey, and by the way, y'all get on this because we sold over half of them overnight to our waitlist. If y'all want a Christmas box, do not sit on it because we're already sold over half of them. I'm creating the urgency. I'm creating the scarcity. I'm creating that fear of missing out with them. And, you know, in any launches that you have, we have to create the reason for people to buy. If I said you can buy these from now until December 5th, you think people would show up and buy them today? Oh, there's no reason for people to go buy them today. You have to give them a reason not to procrastinate.