Sarah Williams explains why people check reviews before buying online. Most scroll through comments on ads, especially for fit questions on clothes like denim skirts, before deciding whether to purchase a subscription box.
So when you think about everybody that raised their hand that said they bought something online over the weekend, how many— I want you to just think to yourself, how many of you, before you made that purchase, looked at reviews of that item, looked at the social proof of that item? Every time. Every time. I want to know how someone else feels about that product. I will look at it on— like, if I am scrolling Facebook endlessly and I see something, like there's this cute denim skirt that I really want to buy, um, but I want to know how it fits right before I buy it, right? So I'm looking in the comments of that ad that's in my feed, and I'm waiting to see if someone has purchased this.
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