Sarah Williams explains how to treat email marketing like an ATM. Run weekly campaigns, keep your list segmented and engaged, and constantly add new subscribers. The Launch Your Box program will focus heavily on email because it reliably generates revenue.
You have to create some healthy habits with your email marketing. We have to be consistent at it. We've got to have weekly campaigns going out to our list. We need to have segmented lists. We need to be engaging that list, and we also need to be building that list. So if that is something that we have been inconsistent with in the past, we stop now. We have to get consistent with building a list, nurturing a list, and selling to that list regularly. Okay? We are going to focus on email marketing this year inside Launch Your Box like never before because it's proven itself to me over and over and over. I call my email my ATM. Type in the copy and the graphics, out comes money.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
