Sarah Williams says subscription box businesses must budget for paid advertising. Skipping ads signals you're running a hobby, not a real business. Facebook ads, commercials, and billboards are non-negotiable expenses for reaching customers and scaling.
So number 2, you need paid ads. And if you've been fighting it, if you've been resisting it, if you've been telling yourself, I can't afford it, you can't afford not to. We need those. We need an advertising budget in our business. If we're not putting money aside for advertising, we're literally not a legit business. We're a hobby business. We're just playing around. Every business has an advertising budget. Do you? And if you don't, you need to take a deep look at your business budget. Every business needs ads. We see commercials, we see billboards, we see flyers, we see newspaper ads. Facebook ads helps us find the right person.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
