Sarah Williams explains how subscription box brands can use customer photos and reviews as marketing. Shoppers read strangers' opinions on Amazon and Facebook before buying, so reposting customer content builds credibility and drives sales.
I love how lightweight yet warm this is. And I'm just sharing these user-generated comments. And then if I get, if I get buyers to share a photo with it in there or whatever that is, I can add that into, or I can take a picture of me wearing that sweatshirt. And so we wanna share user-generated content features because how many times do you make a buying decision based on what someone else thought about it? A complete stranger to you thought about it? All the time. I'm not buying anything on Amazon without reading the reviews. Am I right? If I see a Facebook ad for something that I'm interested in, I am checking the comments before I ever go to the website to see what kind of business this is, if anyone else has bought it, and what their thoughts are on it.
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