Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Use Your Social Media as the Top of Your Funnel

Name: Use Your Social Media as the Top of Your Funnel
Uploaded: 2025-08-15T13:01:06+00:00
Duration: 47 s
Channel: Sarah Williams
Description: In this segment, Sarah Williams argues that viewing social media primarily as a top‑of‑funnel channel for email‑list acquisition simplifies both strategy…

15 Aug 2025 · 1 min

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In this segment, Sarah Williams argues that viewing social media primarily as a top‑of‑funnel channel for email‑list acquisition simplifies both strategy and content planning. She explains that aligning social posts with the goal of attracting email subscribers makes content creation more straightforward and that sales conversions are generally higher through email than through social media posts. She also highlights the strategic implication that, because marketers do not own social platforms, focusing on building owned assets like an email list is a more reliable long‑term approach.

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But if you think about your social media as just the top of the funnel to get someone on the list, doesn't that make things easier to think about? Doesn't that make your content easier to plan? When you think about social is a way for me to attract people to get on my email list, doesn't that make it more simple? It's also a way for us to get sales, but I know I have a better chance of getting sales through an email than I do a post. Am I right? So what if you looked at your social media as a way to build your email list? What if that was its main purpose? And you— it makes you think about social media differently because we don't own the platforms.