Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Value ≠ money spent. Perception matters!

Name: Value ≠ money spent. Perception matters!
Uploaded: 2024-12-04T17:30:02+00:00
Duration: 1 min 3 s
Channel: Sarah Williams
Description: Sarah Williams defends items in her subscription box that viewers call cheap, explaining that a $9 tote bag signals more value than dozens of small…

4 Dec 2024 · 1 min

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1:03

Sarah Williams defends items in her subscription box that viewers call cheap, explaining that a $9 tote bag signals more value than dozens of small trinkets because it takes up more of the budget. Perceived value isn't about quality alone, it's about what the price tag says.

Chapters

Nobody knows how much money you spent. It comes off cheap. It comes off junky. These are all of your words in the chat. But if I take the junk out, it's not junk, it's good quality stuff. But the problem is the perceived value of these smaller little items don't compare to this tote. So when I spend my $9 on this bag, it's a huge part of my budget for this box. It's a huge part of my budget. When I spend the $9 on this bag, it makes a statement inside this box. The, the junk that I spent $9 on makes a statement that it's a bunch of little stuff that I'm going to have laying around or throw away.