Sarah Williams tells Shailene not to panic after her 1,600-person giveaway email barely moved her waitlist. Giveaway respondents are cold audiences with naturally lower conversion rates. Keep promoting, let it run longer, and nurture these leads before expecting them to buy.
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This one's from Shailene, and she says, I'm currently in the middle of my giveaway relaunch and I just sent out the Ultimate Giveaway #3 email to about 1,600 people. I'm not getting much traction on my waitlist. I followed everything you've mentioned to do so far. I'm starting to panic. What do you suggest doing? I suggest not panicking. I need you to let it run the course. Just keep going. Just keep providing consistency and just keep putting it in front of people. If you don't get a lot of traction from your giveaway and the email That's okay. It just means we might have to nurture them a little bit longer. I am working on my workshop for Sub Summit and I'm talking about my launch and there is a large, large difference in conversion rates from my warm audience, the people that I've nurtured consistently, and my cold audience. And so we're going to see that because giveaway people are cold audiences. And so I want you just to not panic and keep doing the steps.