Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

What is a Realistic Conversion Rate for Your Subscription Box Launch?

Name: What is a Realistic Conversion Rate for Your Subscription Box Launch?
Uploaded: 2023-12-19T21:46:09+00:00
Duration: 37 s
Channel: Sarah Williams
Description: Sarah Williams breaks down subscription box conversion rates: with 133 followers and a typical 1-3% conversion rate, you'd get just 1 to 3 customers at…

19 Dec 2023 · 1 min

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Sarah Williams breaks down subscription box conversion rates: with 133 followers and a typical 1-3% conversion rate, you'd get just 1 to 3 customers at launch. Follower count alone doesn't determine success, but you need a large enough audience to hit realistic numbers. Build your reach first.

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133 people. So if this person ran over and said, Sarah, I launched my box, I did everything you told me to do, and it was a flop, I would say, well, you don't have enough people. Okay, I just said followers don't matter, but followers do matter in a way that we got to have enough pool of people that our conversion rates will convert, right? So what is our conversion rates? 1 to 3%. Okay, so I know if I only have 133 people that see my offer, I'm only going to get 1 to 3 people to sign up for my box. So that's the first thing I want you to look at. We need to get that up a little higher to manage our expectations, to get in front of more people.