Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

What's Your One Thing of the Month Subscription Box?

Name: What's Your One Thing of the Month Subscription Box?
Uploaded: 2023-09-12T14:25:53+00:00
Duration: 38 s
Channel: Sarah Williams
Description: In this brief segment, Sarah Williams advises subscription‑box entrepreneurs to pinpoint the single product that customers love most within their box and…

12 Sept 2023 · 1 min

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In this brief segment, Sarah Williams advises subscription‑box entrepreneurs to pinpoint the single product that customers love most within their box and repurpose it as a standalone "one thing of the month" offering. By creating a lower‑tier, lower‑price option—such as a candle, lotion, or dog treat—businesses can keep customers who might otherwise cancel a full‑box subscription. She illustrates the idea with Jonica, a bakery‑box owner who replaced the full box with a monthly goodie, reducing churn while still providing value. The core message is to use a beloved item as a retention tool at a different price point.

Chapters

I want you to think about that with your own subscription box. Is there one item that people just love out of your box that could be a one thing of the month? Maybe it's a candle of the month. Maybe it's a lotion of the month. Maybe it's a dog treat of the month. What is that? Jonica just did this with her bakery box. She did the goodie of the month instead of the full box with all the things, 'cause it, it was too much for some people. So instead of them canceling and not getting it anymore, she had a lower tier offer. So I want you to think about that in your own business as a way to retain customers at a different price point.