Why Subscriber Events Create Super Fans

Host events. Once a year we do a subscriber pickup party at my warehouse and it's mostly for our local people. You come in and we have some food trucks and we have balloons and we have some giveaways. You get to meet everybody and we have a good time. Okay. I think about my friend Casey Hope. She has an event at her studio. She has a lettering box called Whatever Letter, and she teaches lettering and she has a box that goes with it with supplies and projects. And a couple times a year she hosts people to come in and people come in from all over the country. They fly in, they carpool together, and it is one of the ways that she's created her community so strongly. Think about her retention rate for people that come into her studio and do some of the projects together and meet other subscribers. Like, it's amazing. So if you have the ability to host events, do that.