Sarah Williams says creators doubt themselves even when they have real skills and past wins. She recommends listing achievements you're proud of and reviewing them regularly to build confidence before launching something new.
Chapters
Trust in yourself. We don't do that. We don't trust in ourselves. We have skills, we have talents, we have abilities that made us wake up and say, I'm going to start a subscription box one day. We have that in us somewhere. There's something that tells us that we could do that. So why are we not trusting that? We have skills, right? I have skills, I have talent, I have ability. So when you're in this thing that you're just not trusting yourself is because I want you to think about— I want you to make a just a quick bullet form. Okay. What is something you've done that you're really proud of. Maybe you're creative, maybe you know how to make something really great, but you're just unsure of yourself in the selling area. Lean into what you're good at, what your skills and abilities are. Write those things down and look at them and say, you know what, I've accomplished that, I can do this.