Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Adaptability of AI

20 Mar 2024 · 1 min

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0:35

Short excerpt from a YouTube talk (Scott Empringham) describing three customer-facing strengths of modern AI: (1) data depth—AI has access to massive customer data beyond individual memory; (2) speed—rapid creation and iterative refinement of customer personas (multiple personas in minutes); and (3) adaptability—AI can detect recent shifts in customer profiles using near‑real‑time information (examples: ChatGPT/OpenAI).

Chapters

AI knows every customer better than you and I do simply because of data. It's got access to massive amounts of data, more than you and I could ever retain in a lifetime. To the speed. So if you have a Persona that you create, you can create another one, and another one, and another one, and another one, and refine it over a series of just five minutes. You can create 10 different Personas to dial it in. So speed is the other thing. And then finally, adaptability. Think about this. Most people I talk to have a vision of who their ideal customer is or was, and they haven't really noticed some of the changes that have taken place during the last month, six months, or a year. ChatGPT, OpenAI Artificial intelligence has access up to the second information now that you and I don't have. So it's adaptability.