Advanced Instagram Strategies

So this is just the, this is just a private group, Dylan. And, and what we're doing is we're just doing some intros and I was telling everybody a little bit about your background. CEO of Agency Box, co founder of Monopolize. Half a million plus followers on your platforms. One of your specialties is Instagram and I've gotten to know you via entrepreneur organization your EO Las Vegas. I'm here in Orange county, been Featured on Yahoo, ABC, Wealth Insider, Entrepreneur, Entrepreneur.com and work with some of the biggest and the baddest and the best in the industry I mentioned like Grant Cardone's and the Tony Robbins. So I'm super excited. And what I'm doing is I'm just going to, and I'm going to start again one more time. Jennifer. I'm going to go around the horn. This is just our private group and we'll keep it in our private group per our conversation, Dylan. And then what we'll do is, is if I can, I'm just going to go around real quickly and get a one word open from everybody what they're hoping to learn and maybe you could dial in some of the things that you're talking about and maybe not, but, but they'll tell you kind of what's on their mind in terms of Instagram and then I'm going to let you take it away, brother. So we'll start with Jennifer. One word open one more time and one thing you're excited to learn.

Hi everyone. Jen here I work at Kim Orthodontics. One word open is excited and then excited to learn how to grow our Instagram but basically how we can improve our engagement rate with our audience. Thank you.

Excellent, Excellent. Laika. Laika.

Hi everyone, I'm Laika. I'm working for Kim Orthodontics also. So one word is interested and I would love to know more tips for more connections with our followers and grow more audience in our Instagram. That's all. Thank you.

Excellent. Alex Business One word open. One thing you're looking forward to learn.

Name is Alex, of course. I'm the owner and host of the Personality Movement podcast and company and my one word open is, is dedicated and I'm dedicated to growing my following on Instagram. And I'm actually, you know, that's what I'm looking for here is just ways that I can sustainably grow my Instagram, not just, you know, post 5 million videos a week. It's like something that's sustainable. So that's what I hope to learn.

Nice. Bill, Brent.

Bill, Brent.

Always good to see you. I'm most interested in. I am actually, let me back up a bit. My wife and I are starting a jewelry company and primarily she's got a great niche. Both subject matter experts. She is the brand and we want to. We are concerned about the Instagram algorithm and most specifically short term videos, the reels, how to reach our targeted audience. As we went to the avatar, I want to be able to reach a target as detailed in Instagram as I can in Facebook.

Outstanding. Great, Bill, thank you for that. And Nina.

Hello everyone. I'm Nina and I'm working for Wayfinder. Pm My open. My word is I'm thrilled and I'm excited to learn about how we can increase our engagement and our Instagram followers.

Awesome. Very cool.

Well, with that I'm gonna, I'm letting one more person in, but I'll keep letting people in as they come in. But Dylan, take it away. And for Adam, who's just joining us, you're about to get your mind blown with Instagram. All right, take it away.

Sounds good. Yeah, it's good to be on here. I had a, I have an audience as well. We do calls like this and had Scott on and my, my group of people were blown away with him. So I was like, I got to come and hopefully try to deliver some value. Honestly, dude, I really appreciate that. Like, they, it was like, it was awesome. They loved it. So, so that being said, you know, I'm here to serve. I love the, the EO style intro. We know we learn that at eo and it's really great. It's great to structure things. I do have some slides. I prepared to kind of go through some core stuff that I want to share with you guys and then I think we'll open it up to some questions at the end. I did take notes on some of those core things that you guys said you're interested in learning about. So we'll cover like, like engagement rate, like showing you how you can increase your engagement rate to, to be able to have like a really successful post and what you can do to do that. I'll also share some tips on how you guys can grow your Instagram sustainably without having drop off or just being one of those person who posts like five times a day, hoping that eventually it's going to make it rain. And then we'll also talk about algorithms, like they're constantly changing. Like, what is this process? Like, how can we, how can we understand, like how to actually capitalize on These algorithms, is there a place we can go to learn why they change and what's the easy thing? Because look, you guys are. We're all busy right? This, we take a lot of time even being here. Some of you are having to sacrifice different, various items to be here. I know, you know, both Scott and myself are. So I'm going to show you guys a simple way to do all of this without having to, you know, work another 40 hour job. So if that sounds interesting, can you guys just like give me like a nod or give me like a, like a yes in the chat?

Awesome.

So with that being said, I'm going to share my screen, Scott, if I can.

Yep, made it shareable.

Sweet. And I'm going to walk you guys through this. So this is the. Let me just make sure I'm doing this right. This desktop over here too. Awesome. All right, so this is the outline for how to build a billion dollar brand without spending a billion dollars. Who here has a billion dollars? I sure wish I did. Obviously we don't. So let's find a way where we can build that billion dollar brand without having to spend a billion dollars. So I'm a big believer in how you do anything is how you do everything. So just make sure, like, hey, if you're like, you know, playing Candy Crush at the same time as doing this, put that away. Put your kids in another room. Looks like you guys are all good though. So put your kids. We'll just move on. So my goal today is to be able to share with you how you can obtain a money tree that prints out what I believe is the most valuable currency in history. It might be bitcoin, it might be the US Dollar, it might be the Chinese yen, but we're going to cover that. So here's my promise. You're going to learn how to obtain this money tree that spins it out, all right? And we're going to cover three main things, right? So we're talking about how one group of Boys made $23.5 million in 30 seconds using the strategy. I'm going to show you guys how you can become a bestselling author, have a top rated podcast, and interview celebrities in less than 12 months from today. And I'm also going to show you how you can network with billionaires and celebrities as a peer using this strategy. All right? Sounds interesting.

Yes.

So what is the most valuable currency of the world? Anyone have an idea?

Personal brand.

Personal brand ties into it. Anyone else? Is it bitcoin? Is it the US Dollar? Attention Attention, right? Why is this? Attention is what creates, drives action towards your business. And so using attention. I mentioned just a moment ago that a group of boys about 20 in the 20s made 23 and a half million dollars in 30 seconds with this strategy. And anyone know what this is? No. So, yeah, so it's an NFT and NFTs like you know, big right now, crypto is blowing up, but it's full send. So full send is a group of like these 20 year old youtubers. They go out and they party and they drink and they have fun. Well, about a month ago they launched an NFT to their audience. They've got like 5 million subscribers on YouTube and it sold out in 30 seconds, netting them over $20 million in profit.

Jesus.

And so if anyone wants to come to me and say, hey, hey, attention is not valuable, I'd rather have some bitcoin. Well, I'd rather have their audience sized. And in fact, while some of you might not know what full send is, I bet almost everyone on this call knows about these guys, right? Everyone knows who these are. Shark Tank, right? Why do we know there's been hundreds of millions of dollars pumped behind these guys brand. It's an ABC television show. It's one of the most watched television shows in history. It's one of the most popular shows of our age. Well, what if there was a way for you guys to have the perceived level of authority that all of these guys have for much less than hundreds of millions of dollars and you can develop it in less than 12 months? So let's break down what that is. So these guys, if you go to their social media pages, they've all got roughly about a million followers or so. Now for a brand that has hundreds of millions of followers pumped into their brand, or hundreds of millions of dollars pumped into the brand, you'd think they're a pretty well established brand. But there's people out there that are able to create this perceived level of authority using different strategies. There's people out there, I'm sure you've seen them before, who you sure as heck know is not famous. But somehow they have millions of followers, right? Well, there's a way to do it, and there's a way to ethically do it too, that allows you to get there. But what's cool is when you create this, you can create a perceived level of influence that draws burned opportunities to you, right? So rather than having to, you know, seek out opportunities when you are a shark, these guys get offered massive opportunities all the time. So Whether it's your brand, whether it's the company you work with or your personal brand, you're able to develop this using some of the strategies I'm going to talk about. So what this creates for you is we have clients that we've done this kind of stuff for. I'm gonna show you ways you can do it on your own that have become best selling authors, top rated, have had top rated podcasts, and have done speaking tours all across the country without having to be as big as these guys. So, so real quick, are you guys tracking right now? So like these guys generated millions of dollars with attention. These guys had millions of dollars powered behind them and have a brand. But I'm going to show you how to do it all without having millions of dollars. So there's a few different ways you can do this organically. One of you guys, I think it was Adam mentioned or Alex. Let's see here.

Alex, five times a day.

Yeah. Alex said he doesn't want to post frequently. So there's ways you can do this. Now if you're posting the right kind of content like some of the ladies talked about, which was reels, and Willie talked about this as well. Reels is extremely important because right now TikTok has blown up. And what's happening is Instagram's in this war now where they're trying to compete with TikTok. And so what they're doing is they're powering a whole bunch of energy behind reels. So when you post a reel, there's times where you could have zero followers, you could have 100 followers, and a reel would get 4 or 5,000 views. Well, what's happening, what's happening is Instagram's trying to push this content out and find an audience for it. And because. And they're throttling all other types of content. So if you're sitting here posting feed content just photos constantly, you're actually missing one of the biggest opportunities in social media history because the algorithm is not pushing this stuff out. Now the good news for those of you that are like, how do I keep up with algorithms? If you just post good content at a frequent rate between three to four times a week, you'll never have to worry about algorithms. The reason why is algorithms are always changing. It's kind of like the stock market. People who try to time the stock market right, they end up losing out in the long run. They've done studies on this. But for the people who just consistently dollar cost average, their stocks are at the end of the day gonna make more money. And so that's what's really, really critical here, is if you just, if you dollar cost average your post by posting good content consistently over a long period of time, you're never gonna lose out on algorithms. Another thing you could do is social growth. So what a lot of people do is if you can have a team, like, I know some of you work for some companies, if you guys are the team that's powering the social media, direct outreach is one of the most powerful things that you can do. What some people do is they'll be finding, like, accounts similar to theirs and they'll go out and direct message them 10, 20, 30 messages a day from the page. Well, what happens for some of you that may have done this before, eventually your social accounts will get throttled, right? So after 25 messages, has anyone experienced that before? You send like 25 messages, right? And so they throttle you. So what you can do instead of is you can create five or ten sub accounts that all point back to your main account and do direct outreach from all the sub accounts. What you're going to do is let's say you have 10 sub accounts. You just create, you know, 10 different Instagram accounts. Let's say the name of your, your, you know, the business you work with, or your business is called, you know, Scott, Scott, Scott's chiropractor. Let's call it Scott's Dentistry. Whatever it is, create Scott's Dentistry one, Scott Dentistry two, Scott's Dentistry three. And then in the bio, you tag the main page. And so then when you go through, you're going to actually be DMing people and saying, hey, I thought, I figured you'd like this page. Why don't you go follow them, tag a post, you know, and that way you're going to be able to 10x your output. Very simple, really interesting.

So you're saying when you create the 5, 10 sub accounts, 5 to 10 sub accounts message from those accounts, if those accounts get throttled, it doesn't hurt.

The main brand, it doesn't hurt the main brand. And you're multiplying your output, right? Because you could still do the outreach from the main page, but it could negatively affect it. But if you're doing it from the subpages, you know, in theory, it could be anyone doing it, it could be some stranger. So Instagram's not going to throttle you for that, right?

And so you could potentially. I got you. And so you could potentially have a virtual assistant or whatever, do five to 10 a day. Now if you're doing, let's say you're just doing five a day from 10 accounts, that's 50 outreaches a day.

Yeah, exactly.

Got it, got it, got it. Okay.

So we actually have teams that we've set this up for that are doing this exact same strategy but in like mass scale. So we can send, we can have 100 accounts doing 100 messages each and we're getting 1,000 connects a day, which is pretty impressive.

And you may, and you may be asking, you may be sharing this, so forgive me, I'll ask. Are you going to go over what those messages should say or how to approach that? Because that sounds like a fantastic task. You're going to talk about the messaging, what specifically they should say in their message.

Yeah, yeah, yeah. So I'm not going to cover that specifically, but what I'll do is.

Can I also ask like if I, if, if I want to get in touch with Scott. Let's say that Scott was. Let's say that. Or let's say that I want to get in touch with Mark Cuban and I have five sub accounts. And I mean, am I, am I going to name them all? Like Adam Journal one, Adam Journal two. And then we could say, hi, Mark, follow me. Hi Mark, follow Adam Journal. Hi Mark. Have you seen this guy?

Adam Journo?

Or am I going to really be even more repetitive? Follow Adam Journo, follow. And he's just going to get this 50 times and his vas are going to be like, get the hell away from me.

So there's level, there's levels to everything out of Alex. Sorry. And was that Alex or Adam?

It was me.

Okay, cool. Adam, appreciate it. Your guys heads are right next to each other for me. So, so sorry about that. But, but yeah, Adam, So, so here's the, here's the deal with that. You're not going to be connecting with, with Mark Cuban doing this. You're going to be connecting with your customers doing this or your clients or your ideal people. The way you'll be able to connect with larger people is as you build more of that credibility and establish your brand, you'll be able to connect with larger people. So let me give you an example. There's a girl who's a friend of mine, she's got 10 million Instagram followers. She's got 10x the size or about 9x the followers as Damon John. Right. But she's about maybe 1% as famous as him. So how is that possible? She used social growth methods. Like what we're talking about to grow that page to that size. Now, when she reaches out to people like Damon John, she's actually perceived as, like, having more authority than him. So if you're coming in from a page with 5,000, 10,000, even 100,000 followers, you're going to have a, you know, a struggle to connect with these people because there's no level of credibility. But if you can, over a period of time, build up that perceived level of authority, your ability to connect with these type of people becomes much easier. Does that make sense?

Yeah. So, you know, so me and my 36 followers, you know, we're a powerful bunch. Anyway, please continue.

So let me offer this. Dylan, I think I understand you. So let's say that, okay, so for, for me, for. For Scott Impringham, if I wanted to connect with eowers and accelerate the rate I'm connecting with people that are in eo, theoretically I could create five to ten sub accounts and then go after, say, the EO Las Vegas, EO San Diego, Eola and the followers of that and reach out to them, direct message them from those sub accounts and say, hey, I see that you're an entrepreneur. You should check this guy out and then link back to the. The original Scott and bring him page. Is it, as an example, Is that right?

Yeah. So there's two strategies to do it. And I'll show you. I'll show you specifically why it's so powerful. So there's one. You can literally create accounts like, like Adam 1, Adam 2, Atom 3 and 4. Or you can create accounts that.

Are.

Like, look like real accounts, but they're actually owned by you. And they could, they could be like motivational goals page. Right. And basically, like, it could just be a feat, a feat of like random business luxury type posts. And then. And I'll show you an example so it makes sense. But then that page is doing outreach on your behalf and it seems more organic. Like, hey, you know, I thought you might like this page rather than go follow my other page. Right.

Adam one, Adam two, Adam three. So for building a bunch of jewelry.

This is one of my, one of my company's agency blocks. We've got roughly 75,000 followers and we've got 4,000 customers, like Real customers. So how is that? Well, we did this kind of method to grow this page. I'll show you in my. If I go to my notifications here, you can see I have 47 story mentions for the day. What that means is 47 other accounts tagged me, tagged our business page in a story of theirs. What those are is those are 47 of the accounts that we run that are doing outreach on our behalf. So if I go in here, these are all the people that are reposting my story? Well, they're all accounts we own. See this? I'm just tapping through. So I have. And if I go to one of the accounts, this one's, let's see here. It's literally just a blank page that has, it's called Success Alpha on it. So, you know, it doesn't, it's nothing special, it's just a really simple page. And this creates a mass amount of people following me, but more importantly people actually messaging me. So over the last 48 hours I probably had 15 potential clients DM us saying they're interested in our services, all from this. So if you're, if you're, if you're doing like a certain service based business, this is huge. If you're someone who's looking to like have that high level of like a personal brand, there's other strategies that I'm going to break down that are more powerful. Make sense.

So, so you're, so you're amplifying your own voice by creating sub accounts of yourself. And so I mean, are you literally, are you literally saying of the four, you got 4,000 legitimate customers and you got 75,000 followers, how many of them are, how many of your followers are actually you?

Well, not, not many of them. A lot. A lot of them are people, you know, maybe like three or four thousand of them are accounts that we created over the last, you know, last year and a half. But the important thing is that people, we're getting eyeballs on our stuff. So let's say there's 50 accounts. They're all doing 50 messages a day. If everyone's that got a message, saw the message, it'd be 2,500 impressions. If it was, let's say half, which is kind of where we're at. We're getting about 12, 50 impressions from that. 50 accounts per day.

Okay. And then is there software that's like maybe Zoho does this, I don't know. But is there software for you to say, put out this message basically to manage it because you can't, like, you can't really have or it'd be difficult to have people putting typing into three or four thousand accounts messages that are going to go out. Right. I mean, isn't that tough to manage?

Yeah. So it depends on the scale. So like for us, we do it at such a large scale that we've actually developed our own software for this to the point where we send out hundreds of thousands of messages every week. And we also do the same method for our clients using software because that costs money. The, this like the free way to do it that I'm kind of sharing is a method that, you know, anyone can do just by creating their own accounts, but you could do it by having a lot of virtual assistants, or you could do it by, you know, by either coding your own software or working with an agency like us that has coded the software.

So sorry to just jump in, but, you know, I've made a lot of support accounts and I've done a lot of, you know, consistent video posting. You know, I think it's valuable content that, you know, gets emotion and emotional reaction early, you know, or a hook early. And I'm just having difficulty with traction, I think, you know, I thought on TikTok is because I was a business account. So I tried on Instagram to, you know, upload my second and my. Just my overall growth and view is just like nothing, you know, I mean, and on my podcast it's exploding, you know, on, you know, Spotify, but it's like everywhere else, social media wise. I'm not seeing those results and I'm really focusing in on the details and aspects to, to have that positivity. When do you think is a time for somebody to jump from trying to do this themselves, to jump into an agency like you and, you know, when is that investment pay off in your thought? I know it's, you know, obviously a good investment, but is that something that you're going to see initial response right away like, you know, kind of bootstrap it out there and get going or what do you think? You know, not to throw too much at you.

Sorry.

No, that's a good question. I Love, I love 10 questions in one because it gives a lot to unpack. So. So let me show you. So this, I'll give you an example and then we'll talk about roi. Because ROI is, is what one of the most important things people care about, right? Am I getting a return on my investment? But also roti, right, Which I'm sure some of you have heard of, right? Your return on your time investment, which is, I believe, more important. So Damon John here, this is kind of his content structure. He's doing nothing special. The reason, like, his honesty content's like, it's okay, but he's like, he has the, he already has the attention. So he doesn't have to work on it as much. Then let me show you one of our clients we work with. His name is Derek Kinney. We grew him from like 400 followers to 130,000. We got him verified. This is the blue check mark. We got him verified. We got him seen on cnbc, Fox, cnn, like the news stations. And because of us, he's now a Wall Street Journal bestselling author and a USA Today best selling author. He's interviewing guys like, you know, guys like John Ashraf and massive people in the business space on his podcast. And he rolled out his book. Now none of this existed 12 months ago.

Wow.

He's able to do it in 12 months.

And it was through our initial building of the perceived credibility. Right. So helping him grow the followers through some follower grow methods we do with all real people. But you know, we kind of start with a lower quality follower, sometimes international. Because people don't really care what you have to say until they think you're worth like listening to. She have to build a baseline which is 10k for we believe is 10,000 based on our data and analytics of the 3500 other calls clients we've done this on is 10,000 is like the base you gotta start at and then after that you can do more targeted methods because people will be attracted to you. And then we started, you know, being able to take that and say, look, this guy's got a hundred thousand followers. He's verified he's written a book. Can we have him on your podcast? And then can you want to be on his podcast? And then we can take that. And we started asking TV shows like news stations, do you guys want to have him on your, on your show? Right. So there is levels to it. But this is entire growth in 12 months. If we go back, you'll see like before we started. Let me keep scrolling here. If he even has those posts still up. You can see these posts that we're getting for him have like thousands of likes on them, lots of comments. Here's a photo of his dog. Got 2,000 likes and 18,000 views. And if we scroll back, if he has the content still from before we started working with him, I don't know if he does or not. You'll see a massive drop up. Here we go. 11 likes, 91 likes, 131. Looks like we, we helped on some previous posts as well. But my point being that the, the, the I want to get before. Let's see where it's like four, like nothing literally Nothing. Here we go. So, so here we are, right? So there's like no engagement. You can see 29 likes, 54 likes, 300 views, 29. Like this stuff all has nothing because this is before we started working with him and his content was not as good, but now it's much better. So this is like real life example. But then the question is like, all right, cool, he's got this. How does it create a return on investment? So let's talk about that. So one of the things people always think about when it comes to return on investment is what I'd call direct roi. Right. This is really common in like the advertising world. You put $1,000 in, you want to get like, you know, at least $2,000 out, depending on your cost, the cogs and all that stuff. So that's like direct roi, but that's what everyone seems to want. But what people really, really need is what's considered direct indirect roi. So what are the indirect benefits that come from having a better levels of authority and credibility? And so what I believe is much more powerful is the indirect roi. It's a typo right here. So it's not measurable and it's only possible with a personal brand or a well defined business brand. So for example, let's say Derek gets invited to come speak in an event because now he has the brand to back it up and he meets someone in the green room who is able to give him opportunities or they end up working on something. Those are non measurable indirect benefits of having that personal brand. Now I keep saying personal brand, business brands are also important, but I personally feel that personal brands are much more powerful because it's kind of like a college degree, right? What do they say about them? It can never be taken away from you. Right? And it's the same thing. Let's say like Scott, Scott's been in different business cycles. Had his last business he did before this been all about Scott, he wouldn't have had to restart over because it follows you everywhere you go. And this is why I think it's critical for CEOs of organizations to be building their personal brand while at the same time running their company. Because if something changes, you sell the company, you still have the asset. You're not selling the asset of your personal brand to the buyer of the company. And even if you work for a company, right, like it's important for you to have that. Personal brands are also much more sticky, Will. So if you're Will the jewelry man, it's going to be More sticky than LA jewelry.

Trust me, it's very true, Dylan. I think about my past company, and I didn't really make a distinct and specific focus on building my personal brand, but I was out there in front so often that I ended up being in front of the camera. I ended up being comfortable with that. So I did it as a byproduct. But had I not done that when everything shut down in 2018 and reinvented, I would have been in big. I would have been in much, much bigger trouble because people did know me. Bill. Bill is a perfect example. Bill and I developed a friendship and he knew. He knew me from social. I knew him from social.

It's a very good example.

So great, great point, Dylan.

I agree. Cool. Any questions on that so far? Roi.

Yes.

You can get a direct, direct ROI through kind of the things we talked about, like those clients coming and messaging. But to Adam's point, the. The big thing happens through the indirect ROI that's created as, you know, an additional benefit of what the work you're putting in. What would it.

What advice would you give, Dylan, for somebody who is reluctant to build their personal brand, who's fearful for whatever reason.

Or concerned for whatever reason, if you don't want to, you don't have to. That's. That's the end of it. Like, you can. You.

There's.

There's like three options. One, you can just suck it up and build a personal brand. There's a lot of people who, who didn't want to do that that have and have had, had it become massively successful.

Right?

Think about this. When we think of Tesla, what do we think of Elon Musk? When we think of Apple, what do we think of Steve Jobs? When we think of Microsoft, what do we think of Bill Gates? Right. When we think of Amazon, what do you think of Jeff Bezos? Like all these, the most successful companies that exist today, Facebook, Mark Zuckerberg. It's closely, directly tied to a big figure. And that's not an accident, because it's more sticky. People relate to it more. They can still be its own separate entity. Bill Gates does a million things. People don't even know what Warren Buffett's investment firm is called. They just know Warren Buffett. Right? And that's the key thing, is it's more sticky. People relate to it better. And so for those of you that maybe don't run a company, you're working in a company, this is an important conversation to have with the leadership team of the organization you work with. If the owner, the CEO, the doctor is willing to do this stuff, it's going to be well worth it. But. But what if they're absolutely not going to do it? Okay, well, you have two other paths then. One, you can find a spokesperson who can become the figure. Or two, you can just find ways to make your brand more personable. Having lots of people in it, making sure that the. The staff is videoed in it. You know, having team members on the team take videos and act in reels and stuff like that. And then you get the benefits of it. Right, so just a few benefits I'll list off sometimes. I've gotten offers for strategic allocation of stock and equity in companies just because I have the brand. I've gotten first dibs at events and first rate of refusal with projects. You get to go to cool stuff for free and you get like, you know, travel and all that stuff. So the question at this point, most people would ask is like, all right, makes sense, but how does it tie into my business? Right. And so here's just a few points, and then we'll, we'll dive into some, some more Q and A and talk about a few other items. Gary Vaynerchuk built his company's Vaynermedia wine library. His, his crypto project veefriends, all because of Gary. Right. And he can transfer that to anything else he wants in the future. You're always going to be who you are, but you won't always be doing what you're currently doing. When you build a Persona around your brand, you're not building a brand at some point will reset and start over. You're building something that's going to stick with you forever. So I just wanted to, like, really nail that point in and how important it is to be building, building a person around the brand. Does that make sense, guys?

Yes.

100%.

Cool.

Are you tracking Adam?

So, so, so what I want to know is, so Adam, for example, what kind of business are you in?

You're talking about Adam, not Alex, right?

Because I'm talking about Adam. Yeah.

All right, cool. So I own a real estate business. It's primarily property management. While you were, you know, while you were talking, I was listening and I pulled up my followers. We've been focused primarily on LinkedIn, where over the past 30 days. So Nina is my, is my head of marketing. And over the past 30 days, Nina has increased our Facebook following, no, our LinkedIn marketing, by 122%. And now we're nearly at 200 followers. But it really took a while. Like, Nina had to research what's the best way to get people to follow us on LinkedIn. And she did, and it was tremendously successful. I mean, when I crossed that hundred, the hundred followers mark, I was like, woohoo. And now I need to, you know, we're gonna work on getting me bigger.

Got it. So you guys, is it primarily B2B or you guys like, what's your ideal client?

Okay, our ideal client is a New York City landlord who owns more than one property and sometimes that is an investment fund. So we manage for investment funds, but sometimes it's also just somebody who inherited a bunch of buildings or even a handful of buildings from their, from their parents.

Got it. Okay. So your ideal client, someone who has a portfolio you can come in and you can optimize. You guys mainly do like, like large, multi family. You guys work in like hospitality as well?

No, not hospitality. I mean, it's primarily landlords. The leases are, or the stays are, let's say a year, not a night, not a week. New York City has really strict laws around that. And it's people who don't want to know their tenants names. They don't want to know if their tenants are hot or cold. They want us to know those details and they're like, you handle it. I want to see money in my account and I want to take out deduction, I want to take out distributions monthly, quarterly, or annually. Go for it.

So this is one really interesting opportunity when it comes to stuff like this because for you it's like Instagram. Do I really need that? My New York City trust fund baby with a billion dollar portfolio isn't, isn't going to be necessarily scrolling Instagram to look for his new property manager and, or maybe he is, I don't know.

No. Well, let me tell you something, something that came up recently. We handle some brokerage, meaning we handle selling a few of the apartments from the condo and co op associations. And we're trying to get more into that. Right. And so in order to start building that, we priced ourselves really cheaply because I control the pricing for my company. And when things were not taking off for this client, like they weren't getting any offers initially, they were like, hey, I just saw that you only have like 30 followers on Instagram and Corcoran or Compass. They have so many followers that they'd be able to push this out to. So it does matter.

Yeah. And so again, this is where indirect ROI comes in. Because while the direct ROI may not be there Instagram is kind of like the modern day landing page people or like the website, right? People might not go directly to it and become a client, but they're going to like background check you and kind of see what your presence is like. But one of the best examples I know of ways especially the real estate industry has been able to benefit from this is a guy named Grant Cardone. You know who he is?

Yeah, actually I'm pretty sure that I started listening. I'm listening to the 10x rule, which I think is him. That is the book I'm listening to right now.

Cool.

Yeah, yeah, great book. I read that maybe 10 years ago when I was 19 or 17. But him, he just recently surpassed a billion dollars in money raised for his fund through social media. And so if anyone ever says like, hey, like this doesn't translate to business he doesn't have, his client isn't, you know, isn't a 27 year old that's using a, that's using social media. His clients, wealthy accredited investors. But he's been able to draw and attract that to him. And Grant Cardone now is the go to person for that. So whether you personally want to build the personal brand or not, there's massive opportunities in every vertical for this. So one question that I think a lot of times people are wondering is at what point does it make sense to work with a firm, right? Like you know, I can build an in house team, I can save money, you know, I can hire my, you know, hire virtual assistants and you know, people overseas to be able to do a lot of work for me. But at what point does it, does it make sense to like, you know, work with firm? And I think the turning point that you know, we see for most of our clients is they're looking for like the fast track is something that can work in tandem with the team. They currently have to be able to expedite the results. So Nina, for example, it sounds like she's done a really great job building the LinkedIn. So I applaud you. That's awesome. You've been able to basically double what was there before in a short period of time. That's fantastic. Great job. One of the great things about having someone as resourceful as her is that she's able to do the research and actually understand this stuff. Now when you work with a firm, um, they have Nina's on their team who've done it before and you don't have to pay Nina for three, four months to figure it out, you know, they've Done it every step of the way. And so they get to work alongside Nina and help them. And so, like, for us personally, you know, like our, our, our team, we've, we've built the software that does the mass messaging. Right. We know how to build. Like you look at my, my LinkedIn for agency box, we've got, I think probably 5,000 LinkedIn followers. Again, we've got 4,000 customers. How's that possible? This is what we do. And so, you know, I can, I can share it as much as I can share on what's, you know, able to be implemented here. But I think if you're like looking, if anyone is looking to fast track it, that's when you'd start looking for different firms to do it for. Does that make sense? Does that answer that question that you had earlier on?

Yeah.

Will tell me a bit about your Julia company you're trying to start or build. Sorry.

No worries. Thanks. We're in the process. My website's just about set. I have another month of coding because it's very complex. There are a number of different products that my wife and I are in. She is, she's a professional bodybuilder. So she has a niche where she's well known on both coasts. We did business in LA and really took her hobby from 2018 to where this year we said, you know, I'm gonna leave the corporate world. And with everything that I've learned in marketing, I said, we're going to grow here. She, she just wants to be the creator. So I said, okay, I need to have a call to your point earlier, which is great. I need to have a call to action. When I post, I need to be able to link the.

Go.

Go to the website, like when it's ready, you know, because I do reels and try to do them like every. Every other day. Every other day. Creative reels, not the same thing. Because I go back and I look and go, I look at other people's reels and I try to look and see what is popular or how that reel is done as far as a style. And so my goal is to continue to work on this. And when I heard recently there was an algorithm change, I said, okay, I know short videos are really popular, but is there really something else that I'm missing? And I try to do six to six to eight stories a day. I try to do stories a day during different things, even if they're mundane things. And I just want to be sure that I'm still on the right track because I don't know when the algorithm is going to change again. And so hopefully I try to do stories. I try to do search for popular music to attach to the story some of our videos. I mean, the story I'm going to do today is going to be a survey on two different bracelets that I'm wearing to try to get that interaction that you speak of on it. So it's just not a passive. Somebody just clicking, oh, okay, I vote top one or bottom. So I just want to be. Is this still relevant in the Instagram world? The interaction with stories throughout the day, is that still relevant or am I going the wrong way?

Yeah, you know, I love questions that. Whether it's 10 questions or one, because there's a lot to unpack, I feel like robot. I'm just joking. But. But, no, it's awesome. So. So, like, the question you're really asking is, what the heck's happening in the social media realm and how do I stay on top of it? And so to answer that question, I want to go back to, like, that earlier thought, which is like, as long as you're consistently. Because I can tell you what's working today, because I know. But if I tell you what's working today, it might not be working tomorrow. So what I'll tell you has worked. I'll give you a very simple system that you can implement that has worked for the last four years and I believe will continue to work forever. And it's by turning your social media into a soap opera that people want to be a part of. So with this simple strategy, people will become so engaged with your content that Instagram will be forced to promote it to more and more people, because it's doing what no one else is able to do. So the way you do it is you have three stories, three stories around your brand, you or your brand, and each in three times a week, you post on your store, on your story. Sorry, so three, Three. Three narratives. Because I don't want to confuse it. Not stories. Three narratives that follow your brand throughout time. Each one of them is tied to some kind of goal where you want to get to. So let's say you want to get your jewelry. Let's say you're a purpose, purpose driven organization, and for every piece of jewelry someone buys, you give jewelry to a third world country. I don't. I don't. I don't know if that's. I don't think that's your mission, but hypothetically, I'd say that's what it was One of your goals for the organization is I want to, I want to donate a million pieces of jewelry. So what you would do, that's one of your story. One of your narratives is people know that Bill is the guy that's on a mission to donate a million pieces of jewelry. So then the story for the day would be on Monday would be, hey, what's up guys? I'm so excited to be able to come Monday morning on here and tell you guys that we are 100 pieces closer to our mission to generate, to donate a million pieces of jewelry. Now that, so that, that would be like a standard narrative now. Okay, there's one way to take it even further and I'm sorry if I'm going too fast here, but I want to break this down.

No, no, that's okay. Making notes.

Cool.

So there's. When it comes to your narratives, it's actually a four step process on how you're going to share your narrative. So step one, it's just like a typical story. It's called a story arc is what it is. So one is inciting incident. Two is raise the stakes. Three is resolution. And then four is clear outcome and winner. It's the brand story. It's been used, it's the story arc has been used by best selling movies and stories over history. So let me give you an example, guys. So remember, our mission is to donate a million dollars or a million pieces overseas. Hey guys, you'll never believe that we were so making so much progress in our mission to donate a million pieces of jewelry. But today, this is the first story, right? It's a four star story piece. This is four of your stories for the day. But today I realized that we just got hit back 50% or something like that. And then like this, like, I never thought this would happen. This is one of the most, you know, disappointing days in history. And then you go on. And so we're building up the anticipation in the first two stories. Story three, now we're going to have a resolution. Honestly, this stuff should be frivolous. It shouldn't matter. It's like you'd be like, my wife just told me that she wants us to add in all these new pieces of jewelry. And I don't know how I'm going to manage the business with all this stuff. And then it's like, and then it's like by the end of the day, happy wife, happy life. And you know, that's all that matters, right? It's fair waste, but like, get them excited. And then you know, story's over. So three different stories for your brand or business. One's the mission to donate. Maybe story two is your wife is always, you know, adding new stuff to the business. That would be like another story and story. You, you know, it could even be like her fitness journey and how like, you know, she likes to wear jewelry at the gym and, and like, you know, you always try to get her to wear it or something, but she never does because she works out. So I don't. It's just like three stories that you do over and over. You post one of them on Monday, one on Wednesday, and one on a Friday, and that's it. Okay.

In the morning, in the morning, in the morning.

And then people, it becomes a soap opera that over time, people tune in for and watch you like a TV show. And then at the end of the day, at the end of the day, after those four, they'll be more likely to see the other stories you're posting. And that's.

Okay, great, great. Thank you.

That's.

I love the specific tactics.

Thanks.

Yeah, Clarifying question too. That's really interesting. So that's within the context of the stories. Is that right, Dylan?

Yeah.

Okay. And are you suggesting those four, those four steps, inciting, incident, raise the stakes, resolution, clear outcome. Is that across the week or is that in one. One day around one mission?

Yeah. So one mission, one day. You do that three separate times each week.

I see, I see one mission, one day.

So one mission, four stories on Monday, and then you go into mission two with four different stories on Wednesday and then mission three, four different stories, four different stories on Friday and. And then you repeat the next week.

I freaking love that.

And then it comes, the question is like, okay, what do I post in my, in my feed?

Right?

That stories. What do I post in my feed? The. So the feed is. I'll give you guys like the, like the 32nd version of it. You guys want to most important things to do in a feed, establish credibility, build connection and identify what you do. Okay. So establish credibility, build connection, identify what you do. So one way that a lot of companies are doing this successfully is there are different posts. So basically you want to almost alternate between these. So a credibility post. If you're someone like Scott, credibility post would be a photo of Scott in. And you know, Scott and Bill Gates, right? And then he talks about how he met Bill Gates. That or a video. Even a video of him talking about Bill Gates. Builds credibility. Because if you can put authority figures on your feed, it's Going to make people think that you're tied into closely to authority. Okay? It's hitting on that authority, that. That ethos, and then you want to go into connection, right? And so with connection, this is where you can be vulnerable. You can show humility, and you can talk about, if you're doing reels, you can talk about, you know, the people behind the brand, the people that the company's helped, the mission of the company, things that make it more relatable. The biggest problem that companies make, organizations tend to make when it comes to social media, this is the number one biggest problem is they try to be too perfect and have this, like, this ideal image. Well, what's the big problem with that? There's no connection, no relatability. How often do you see, you know, companies that are up and coming, like a dentist office show, the transformation that they gave to one of their clients? It's very rare. You only see the. You only see, like, the beautiful smiles. But when you do see the transformation, sometimes you end up crying, right? Like, if there's like a story of someone who came off the street and had a transformation. So. And then the third thing is you want to be able to explain what you do very simply and very brief, because people's attention span doesn't exist. But ideally, 80% of your content should be entertaining, educational, and 20% should be selling. And if you can get to that point, you have a really solid social media and that's content. Awesome, thanks.

Can you give. Can you. I love that, by the way. Credibility, connection and identify what you do. Dylan, off the top of your head, we've got some people that are B2B and B2C on this. Can you talk about, like, okay, let's talk dentistry for a moment for dentists. We've got somebody that. We've got a couple of companies that are on the dentistry side. Credibility, connection, and identify what you do. Can you talk about how they might be able to identify anything off the top of your head? How they might be able to creatively and authentically talk about what they do that might be appropriate for them? And they're a dentist in. In Honolulu.

Is someone a dentist in Honolulu here? Yep. Yep. Which one's that?

Where is she? Like, like.

So, so how can a dentist and hanu. So I'll give you one example of all three of those. So how do you build credibility? What you can do is you can. How big is the practice? Like.

We'Re in orthodontic dentistry.

How big is the practice?

Is it one, one Office or many offices?

Only two locations.

Two locations. Both are in Honolulu. And how many rooms are in each office? Like five, three. One. One in each. Okay, cool. So it's a small practice. So what you could do.

No, I think there's.

Yeah, okay. Sorry, Scott.

I don't know if she understood. There's more. Like how many chairs?

I think.

Is that what you're. Like, how many chairs in each office?

I think there's four or five chairs.

We got eight or eight to 10.

Okay, so let's talk about connection. Connection we kind of just talked about. You could share transformations you could talk about. You could talk about the team behind it. You could talk about the dentist stories you can share. It doesn't have to be a video. It could even just be, you know, like a picture of. Of. Of, like one of your clients, and then just a story talking about how that their dentistry has transformed them. Ideally, we want to be using reels, but I understand reels sometimes are kind of more challenging to create. So that would be the connection transformations, the stories of the staff, the narrative behind why it opened up. You know, in fact, my dad's dentist. My dad's dad is a dentist. And so what? Naturally, I was supposed to be a dentist. Well, guess what? I'm not. But one thing my. My parent. My dad did was he shared the origin story of his dad being a dentist and then him becoming a dentist. And it created, like, this local feel that people wanted to go to my dad's practice. Okay. So if you can create that. That connection, it's really powerful number. So that's connection. Then you want to be able to identify what you do. It's a dental office. Right. They're an orthodontist. So you can, you know, just simply just describe the benefits of. Of having orthodontic work done to them and show, you know, show happy smiles. I mean, that stuff's great. And then into the credibility side, you want to talk about things that make you guys better than every single other dental office in the entire. In the entire island, Right? So what makes you guys better? I don't know what that is, but if you can establish that authority and that credibility, that makes you guys different. It's going to be really, really powerful. Because when someone goes to check you, like they did with Adam, they see that you have six followers, that's gonna, you know, that's gonna affect you negatively. But if they can go to your page and they can see some kind of credibility, maybe it's maybe your. Your dentist, maybe he Works on celebrities. Maybe there's like one celebrity or two celebrity clients, and he could ask them for a photo one day. Right. These are all the kind of things that establish that authority. Thanks. Thanks, Scott, for the question.

Yeah, it's a. It's a great question. I can almost see, like, sitting down and saying, okay, I want three categories. And then brainstorming for just a little bit of time. What are four or five things we could do to build credibility? So she's not under the gun on every Monday to think off the top of her head, what can I do today? But maybe it's a. It's a. Would you see value in maybe setting up these categories and have some brainserving sessions, what with her team or herself even into coming up with four or five ideas for each and then go out and build them up and then. So she's got a library of these things. Is that. Is that something you'd recommend?

Yeah. Yeah. So, like, at the next. Next meeting you guys have about this, say, you know, like, Scott's amazing program that we're a part of. I. I learned some awesome stuff, and I want to break it down. So according to the data that the speaker had, after working with over 4000 people on this stuff, he came back and said that there's three categories. Connections, authority, and identification. And, like, let's brainstorm different posts for each one. Right. And you can use a Google Sheet. Right. 1, 2, 3, 4, 5, 6, all the way down to 30 in the columns, and then that's the number of posts. If you're doing, like, let's say a month's worth of content every day, or maybe you're doing three times a week. Whatever it is, you just write 1 to 10 for three times a week, get a month's worth of content, and have, like, you just alternate each one. You write the idea, and then that's it. That's how. That's how my team does it. Good.

Freaking love that idea. It's really solid.

Yeah.

I did want to ask Alex if you could share a little bit about what your business is.

Yeah, you know, I was. I didn't want to interrupt or jump in, but, you know, I'm. I feel I'm kind of in a unique position. I've. This business has kind of evolved over 15 years. I was very heavily in corporate training and culture development. I would design onboarding, training policies, procedures, and culture at companies. I started at mortgage companies, a lot of other things. But when Covid hit, I lost all my contracts and went into one on One personal coaching. And that's also when I started with social media because I never really used social media in the corporate world. I just went from connection to connection, referral to referral. But I'm having a lot of difficulty not just really, really just consistently posting because I have the personality movement, which is a, you know, a company where I have a consistent message, where, you know, I try to find movers, I try to find warriors and I try to find world changers and I explain what those are. I teach the weapons of a warrior to become lethal against failure, you know, and it's like different techniques and different things helps you take a personality approach. That's really my niche is everybody who's successful writes a book about it and then they publish that book. Everybody reads it. When they read that book, they, they walk away either thinking I'm inadequate or that person's a liar. Because those books don't help everybody become successful like that person because they have a different personality. So I help people take a personality approach. Now I do that one on one and with businesses. But I mean I got the podcast, I got the World Changers NFT collection, I got, I mean, so many different directions and you know, it's really because my niche is for the modern day creator. It's for, it's, it's about monetizing your passion, you know, and so it's kind of unique and I feel like it's so broad that it's hard for me to really pull into individual aspects or. But now you've kind of inspired me because now I can create all these separate accounts for all these different thought processes or all these different aspects of my one, you know, umbrella company and actually use it to build my engagement across the board, which is exciting.

Yeah, that's cool. That's cool. I think you're developing a lot of processes and I mean you have the, you have the experience and the corporate side of training to be able to, I think like create strategies and motivation and tactical stuff people can implement to get to their desired result. And it's like tying it all together in a way that is cohesive and makes sense. It's kind of like your next step. Yeah, that's cool. Yeah. If I could provide any kind of unwarranted feedback that you didn't ask for, I would, I would, I, I'd be conscious of, of, of. So there's a gym I work with that they have their gym, they have the founder page, they have the seasoning that they created and then they have a Merch brand. So there's four pages, four, five pages. And a laser only cuts when it's focused. The same things with social media and you know, posting once every two weeks on each page for them. I said, scrap the seasonings page, scrap the merge page, just run the personal one because we got to build the personal brand and the gym page and that's it. And so, you know, even if you had all the scrambled, like non cohesive thoughts on one page, I think it'll be more effective than having actually scrambling ideas on many pages. That's just my opinion.

I have different teams that are associated with different parts of the company and they do build off each other. My personality warrior program for businesses and for one on one is the same thing. Just one's corporate, one's personal. My NFTs are part of people being a mover, a warrior, a world changer. So I have kind of tied it all together with how, you know, it's not like I'm branching off in different directions. I just am at the point to where I think I need to talk to somebody like you. And some of the clients that I'm working with are at that point too. I'm working with a multimillion dollar, you know, coffee company that's going to take over the world. They're phenomenal. They let women bring their children to work. If they can't find sitters, they, I mean it's Exit 11 Coffee. They're just like unbelievable. And they post all this stuff about how great they are paying for yoga classes for their, for you know, organic coffee that's roasted in the United States. I mean they have like so many hot buttons and I'm just not getting the traction with them either. And I have another social media person on them. It's just like your information is just so much more clear. And I think I'm just at a point where I need to take that step and go from mom and pop approach to more of a, you know, a program approach. So I mean, I really think I might need to talk to you about that and maybe, you know, I can pay you to do a review of my social media currently and my current perspective. You can check out my site. You know, you maybe give me some perspective that I just can't see because I'm inside the picture.

Yeah, yeah, yeah. Well, we'll get Scott to distribute my info after if anyone that wants to get in touch. And yeah, I appreciate you sharing your story. I have your Instagram pulled up Personality movement and you know, I just Started.

On social media, and Instagram is like my. I just overflow my TikTok videos to.

There, but I see that. Anyone else got any. Any questions before we kind of, you know, wrap up here pretty, pretty soon? Awesome.

All right. Speak now or forever. Forever hold your peace. Well, what we'll do, Dylan, is thank you so much. What I'm going to do is we're going to take this recording, I'm going to convert it to Vimeo, drop it on our private page. I'll include all of Dylan's information. I'll tag you guys in the. I'll take as many of you as I. As I can. I think I got everybody. I'll tag you guys, but just check the private page here in the next 45 minutes or 30 minutes, and we'll have this in with Dylan's information. Feel free to reach out to him. And I can tell you, as long as I've been doing this, I learned a bunch of stuff today. I'm really, really appreciative. He gave me a bunch of ideas. I got three pages of notes here that I can't wait to go back with my team and go and run with some of this stuff because, yeah, same. Alex has got a bunch of pages and notes, too, so. And it's funny, as I'm thinking about this, I'm thinking, oh, Bill could use it this way, and. And, like, it could use it this way, and Nina could use it this way, and Adam can use it this way. So really great stuff. I really appreciate it. So thank you, Dylan.

Yeah, it was good to be here. Good to chat with you guys, and I'll kind of get to know your current situation. And, you know, I'm. I'm here as a resource if you have future questions on this stuff. So I appreciate it, and. Yeah, thanks, Dylan. All right, guys.

All right. Appreciate it.

Thanks. Thank you.

Have a great day, everybody.

All right, see you later. All right, see you.