Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Are you asking the WRONG questions with regard to your social media marketing? #shorts

15 Jun 2022 · 1 min

Watch on YouTube

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A short YouTube video by Scott Empringham (uploaded June 15, 2022) uses a management-workshop anecdote and a Peter Drucker quote to argue that small businesses commonly ask the wrong, business-centered questions about social media (e.g., "How do I promote myself?" or "How do I make a reel?"). Instead the speaker recommends beginning with the ideal customer—who they are, where they hang out online, and what they most need—and teases six questions that can transform ads, offers, videos, and landing pages, ending with a call-to-action to join a social media workshop.

Chapters

Recently in a management.
Workshop, 30 of.
Us were asked to develop and deliver a presentation in 10 minutes.
The instructions flashed.
In front of everybody. Then they disappeared and we all scrambled. Who's going to be in charge? What are we going to Talk about in 10 minutes? The buzzer went off and we were ready to present.
The moderator.
However, informed us we'd all lost. The assignment, it turns out, was to develop and deliver a presentation in 10 minutes. Business guru Peter Drucker once said, the.
Most serious mistakes.
Are not the result of wrong answers. They're the result of the wrong questions.
Are you asking the.
Wrong questions with regard to your social media marketing? 99% of small businesses make the same mistake in asking the wrong questions. How do I my business on social media? How do I promote myself?
How do I make a reel? All those questions.
Are business centric rather than customer centric.
What if you started out with your.
Ideal customer in mind?
Who's my ideal customer?
Where do they hang out on social? What do they want most? Need most struggle with most?
Turns out there's six simple questions that.
You can use to revolutionize your ads.
Offers, videos.
And landing pages. Join My social Media Workshop will not.
Only give you those questions, but will help you build your first ad.