Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Building Trust Without the Pitch: Dr. Danny’s Strategy! #TrustOverPitch

21 Jun 2024 · 1 min

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This short YouTube clip (uploaded by Scott Empringham on June 21, 2024) features Dr. Danny explaining how trust is built over time through research-backed content and relationship development. He notes that offers above $5,000 become more problematic and emphasizes offering a free entry point (a free offer) and stretching teaching from a single 45-minute talk into multiple days of coaching — especially when addressing EO audiences where direct pitching is restricted.

Chapters

It takes time to build trust with an audience. You know, the research, which I mean, and I everything we talk about is based on research, not just based on opinion. We're actually looking at numbers and surveys and how they've done. But, you know, anything above $5,000 for an offer becomes more problematic. It's not one conversation. It's developing that relationship. And especially if you're speaking to EO audiences and you're not allowed to make a pitch. Well, you make the pitch for the free offer. Now you have them a list, and then it's just an opportunity for you to keep on improving. This way, the stuff that you were trying to teach in 45 minutes, you can stretch it out into seven different days of coaching. Oh, here. And people are like, wow. I mean, every time Scott comes on, I'm learning a lot from him.