Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Day 17/100 – THE ONE THING SMALL BUSINESSES NEED FOR THE NEXT 100 DAYS

11 Sept 2024 · 1 min

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0:35

Speaker (Scott Empringham) presents a concise pitch for a structured marketing coaching program for small businesses. The program centers on identifying and refining an ideal customer and sub-niche(s), building targeted messages and offers, producing content/ads/blogs to reach that audience, and then optimizing and scaling the resulting marketing system.

Chapters

Necessity is the mother of invention. Smaller businesses, 1, 2, 3, 4 million, they're more aggressive at trying things. So I've got this great coaching business where I'm having the time of my life. I'm taking everything I've known for 20 some odd years of marketing. I've laid it down in a very structured program. Start with your ideal customer, refine that, refine that, refine that. Get a sub niche or a couple of sub niches that you really want to dominate. Design core messages and offers to throw hooks into that audience, generate clients, create content, ads, blogs, and around that one core client, optimize and scale that entire system. Is a super easy system if you just follow the roadmap.