Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 20 –SIMPLIFY WITH AI When AI came along, I asked one question: “Can I apply AI to my framework?”

5 Jan 2025 · 1 min

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Speaker Scott Empringham describes how, upon the arrival of AI, he tested applying AI tools (notably ChatGPT) to each element of his existing 10-element marketing framework. He created prompts that let users plug in their business name, website, and a few intuitive inputs to generate an ideal customer profile and core messaging (a "paint-by-numbers" approach). He piloted this in workshops where attendees reported immediate results—replacing copywriters/agencies/ad managers—and then productized the method into a simple, actionable course and coaching program that scales and automates marketing tasks.

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AI comes along, and the first question I asked was, I wonder if I could take my framework and I could apply different AI tools to each one of these elements. There's like 10 elements in my framework. Could I use ChatGPT in specific prompts and frameworks that somebody could just plug in their business name, their website address, and a couple of things that intuitively already know? And could it create an ideal customer? And could I then create core messages using just a couple more things that anybody could do, like a paint by the numbers thing? I started applying that in these workshops and I saw light bulbs going off and people coming back to me on, holy. This campaign I just did. I fired my copywriter, I fired my agency, I fired my ad manager. I just did this. And I knew I had something. And then all of a sudden, it grew and grew and grew and I created a course in a coaching program, and I make it dirt simple and super easy to implement, and it's super actionable, and it just. It just took off.