Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Day 24/100 – WHY THEY CALL ME THE “BILLION DOLLAR MAN”

19 Sept 2024 · 0 min

Watch on YouTube

0:28

Scott Empringham (speaker/uploader) describes working with Ford Motor Company to bring social media to dealer groups, launching a campaign that delivered over 1 million leads and—after matching leads to DMV data—resulted in over $1 billion in vehicle sales over a roughly 13-month period. He references submitting the work to Digital Dealer in Las Vegas and notes he was introduced as the "Billion Dollar Man."

Questions this video answers

Over 1 million leads.

Over $1 billion in car sales.

About a 13-month period.

Digital Dealer in Las Vegas.

And they introduced me as the Billion Dollar Man. I had the opportunity to work with Ford Motor Company and we were the first to bring social media to all their dealer groups. We launched a campaign. Over the course of 13 months, we delivered over a million leads to Ford and their dealers. And then take all those leads and bump it up against a database at the DMV and see how many cars did we actually sell. And we sold over $1 billion worth of cars with those campaigns in the course of about a 13 month period of time. We submitted that called Digital Dealer in Las Vegas.