Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 24 – AI: YOUR BIGGEST ADVANTAGE

9 Jan 2025 · 1 min

Watch on YouTube

0:35

A short YouTube talk (by Scott Empringham) arguing that AI is a major advantage for understanding customers because it (1) has access to vastly more data than individuals can retain, (2) enables very fast iteration—e.g., generating many customer personas in minutes—and (3) is adaptable, using up-to-the-second information (mentions ChatGPT/OpenAI) to reflect recent changes in customer behavior.

Chapters

AI knows every customer better than you and I do simply because of data. It's got access to massive amounts of data, more than you and I could ever retain in a lifetime. To the speed. So if you have a Persona that you create, you can create another one, and another one, and another one, and another one to refine it over a series of just five minutes, you can create 10 different Personas to dial it in. So speed is the other thing. And then finally, adaptability. Think about this. Most people I talk to have a vision of who their ideal customer is or was, and they haven't really noticed some of the changes that have taken place during the last month, six months, or a year. ChatGPT, OpenAI Artificial intelligence has access up to the second information now that you and I don't have. So it's adaptability.