How many ad variations did they load?

Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Day 30/100 – HOW AI TRANSFORMED MARKETING FOR LINCOLN DEALERSHIPS

25 Sept 2024 · 1 min

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0:42

Short spoken excerpt from Scott Empringham describing how AI-generated video creatives were used in Meta ads for a Lincoln car dealership. They produced highly localized videos (calling out counties, cities, and landmarks) and loaded about 250 ad variations to 'max out' the platform. The approach reduced talent and production costs and generated lead volume far beyond prior results.

Questions this video answers

About 250 ads.

Chapters

Here's something that's. That's crazy, but it's transformative. We have a dealership that was doing Meta ads, and what we found is Meta loves creative. And so what we started using is a hybrid of AI video. We are loading about 250 ads. We're maxing out the platform for this car dealership. And we have hey Gen videos calling out every county, every city, every. Every local landmark. So if it was down in San Diego, think about it. A video comes on says, if you're in the Gas Lamp district and you're this, this, and they call it every single particular city and landma for a fraction of the cost, without any spokesperson, without any talent fees, without any. Anything like that. And they're able to generate leads beyond anything they've ever seen before simply by using AI video.