A short YouTube monologue by Scott Empringham describing how discovering ChatGPT transformed his work. He recounts using ChatGPT to rapidly produce a full marketing campaign (ads, emails, blog posts, video scripts, a Facebook event) for a car dealership after a 45-minute interview; the success of that project changed both the dealership owner’s and his own career trajectory and led him to create a course teaching the method.
Chapters
The first time I saw ChatGPT, I was blown away. I think I had it write a poem and then I had to write an email. And then there's a campaign I was working on. I was really frustrated with my copyright. I just wasn't getting back what I needed. I decided to play around with it and I remember the best one was actually there was a dealership. As a dealership I was working with, I was good friends with them and I said, would it be cool if I could create an entire campaign for you? Ads, emails, blog, video, script, an entire Facebook event. Like let's try to create the entire thing, about 45 minutes because I've got an entire framework I want to walk you through, like a ten step process. You. He said, yeah, let's give it a shot. I interviewed him and by the end of a 45 minute conversation, I had an entire marketing plan, content, ads, emails, blog, video, script, you name it, the entire campaign, done, ready to roll. His life was changed that day. My life was changed that day. And then I created an entire course around it.