DAY 4 - FAIL MORE, WIN MORE

Failure is the best teacher. Great example of these kindergarteners who were given an assignment with spaghetti sticks, some tape, and a marshmallow. They were given, like 12 or 14 minutes to create the highest freestanding structure they could create. But the kids always came in second, above all these other folks. How did they do it? They failed more times during those 12 to 14 minutes than anybody else. When they started the clock, those kids would just start mashing stuff together over and over and over and fail and fail and fail and fail and fail. And then little by little, they would learn. I see this with marketing. If you're willing to do the reps, you get the feedback. You get the feedback. You get the feedback. You get the feedback. I've got clients that I talk about a video a day. Get your target audience, figure out what your offer is going to be, what your message is going to be, and then make content every single day. The people that do that inevitably outperform the people that sit and think about it and do one video every week and rewrite it. And rewrite it, rewrite it. So that's probably the biggest one is.