Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 41 – ONE ASSISTANT. ALL THE POWER.

25 Jan 2025 · 1 min

Watch on YouTube

0:33

A short YouTube monologue (by Scott Empringham) arguing that small businesses face rising costs and often replace domestic marketing teams with a single, lower-cost virtual assistant (VA) — for example, in the Philippines — who can use multiple AI apps (ChatGPT, Synthesia, Jasper, etc.) to produce ads, blogs, emails, and videos. The speaker frames this as a cost-effective "entire team" solution and notes businesses are cutting marketing staff as a result.

Chapters

If you're a small business, your margins are tight. You're paying more for gas, more for everything, more for milk, eggs, cottage, you name it. Margins are razor thin. And you have the choice between a team of four people here in the us, maybe in California, or a virtual assistant in the Philippines for fifteen hundred dollars a month. And he or she has access to six different apps. Chat, GPT, Synthesia, Galley 3, Video, AI. Jasper. She's got everything she needs to create your ads, your blogs, your emails, your videos. What else do you need? That's an entire team. All those apps, one VA for 1500 bucks. Businesses are going right now and they're wiping out their marketing teams.