Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 43 – SEEING IS BELIEVING

27 Jan 2025 · 0 min

Watch on YouTube

0:26

Scott Empringham, in a short YouTube segment titled "DAY 43 – SEEING IS BELIEVING," describes his live workshops where he guides about a hundred business owners through a seven-step process to build a complete marketing campaign during the session. Participants design their ideal customer, marketing plan, calendar, blogs, ads, and emails on the spot and leave with an entire campaign; Empringham frames this hands-on creation as a transformative "aha" ("seeing is believing").

Questions this video answers

Seven-step process.

About a hundred business owners in a room.

It's hard to imagine until you actually see it. Until you actually create a campaign that's meaningful for you, it's hard to kind of imagine. So when I do workshops, I'll have a hundred business owners in a room, all with laptops, and I walk them through a seven step process where they actually design their ideal customer, design their marketing plan, design their marketing calendar, design blogs, ads, emails, right there during the workshop, and they leave with an entire campaign. When they do that, they're transformed because seeing is believing and the experience is every. That's the aha they're looking for.