Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 52 – ONE MESSAGE CAN CHANGE EVERYTHING

6 Feb 2025 · 1 min

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A short interview clip from the YouTube video "DAY 52 – ONE MESSAGE CAN CHANGE EVERYTHING" where the interviewee describes how they entered the automotive advertising space. The speaker recounts working at a Ford car dealership from sweeping parts shelves to becoming a sales manager, says they "caught the bug" for automotive retail, and explains that their passion for selling cars continues to inform their marketing work.

Chapters

What inspired you to jump into advertising? What inspired sort of this direction, the.
Automotive space? I've always said some sometimes can be a bit of a default industry. So you find yourself there and then you're. Then you're hooked. Right. So I worked at a car dealership growing up, just sweeping parts shelves and parking cars. And I still not a good part. I still don't park cars well. And so I was a sales manager at a Ford store. And ultimately, you know, just. Just caught the bug my way up in automotive retail. Did all the jobs inside of of a Ford dealership. Then the rest just keeps going. Right. I was just around great people the first time I sold a car. I never wanted to stop selling cars. And I still do that, in a way, even on the marketing side.