Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 59/100 – THE FIRST STEP TO LAUNCHING YOUR AI MARKETING STRATEGY

23 Oct 2024 · 1 min

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This is a short YouTube transcript (Day 59/100) giving practical advice on the first steps to design and launch an AI marketing strategy. The speakers emphasize (1) defining an extremely clear target audience—including selecting sub-niches where opportunities exist—and (2) crafting a message derived from the business’s backstory, why the business is right for that audience, its history and legacy. The content is advisory and prompt-driven.

Chapters

One of the first steps somebody should consider if they're going to design and develop or launch an AI marketing strategy for their business is their target audience. We've got some specific prompts that we give business owners, and they can get insanely clear on who their ideal audience is, and then they can pick between eight sub niches in their primary target audience where they can find gold. The second step.
They can take is.
We have a backstory prompt. What the prompts.
Do is really elicit.
Why you're right for that target audience. That makes you an ideal.
Business to.
Solve those unique problems. So starts with getting unusual clarity on their target audience and then matching.
That with a message.
Always that message comes from your backstory.
Your why, your.
History, your legacy in.
That market, and why you're right for.
That specific audience.