Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 60/100 – FROM CONTENT TO CONNECTION

25 Oct 2024 · 1 min

Watch on YouTube

0:38

A short first-person YouTube reflection (by Scott Empringham) arguing that the goal of creating content should be building connection rather than producing material for its own sake. The speaker describes shifting from a content-first mindset to sharing personal experiences and trials, noting that those trials become testimony that helps others; he highlights the gratification of receiving DMs from viewers who are struggling with areas like marriage, health, business, or marketing.

Chapters

Content isn't the goal. Connection is the goal. When I first started out, I thought I needed to create content. What I'm trying to do is connect with people, and I want to share a little bit more about my life, what's made a difference in my life. And there's nothing more gratifying when getting a DM from somebody and says, hey, I'm struggling with this particular thing. Maybe it's a marriage, maybe it's my health, maybe it's my business, maybe it's with my marketing. And there's that old saying, of course it's corny, but it's true. Our trials become our testimony. And I never would have thought that that was so true. As I started to share some of my own trials, they become a testimony and opportunity to serve other people.