Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 62 – CONSISTENCY = SIX & SEVEN-FIGURE DEALS

15 Feb 2025 · 1 min

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0:57

Scott Empringham presents a three-touch LinkedIn outreach system to win high-value (six- and seven-figure) contracts. Steps: (1) Identify ideal customers and send connection requests at a cadence (25/day, 5 days/week, 4 weeks/month) yielding ~500 requests/month and ~40% connection rate; repeat for three months. (2) Deliver a lead-magnet that solves a problem — ~20% of connections respond and become marketing-qualified leads. (3) Follow up with a direct ask (video/case studies/workshop) — ~10% of those asked say yes. Empringham claims the funnel yields roughly 10 high-opportunity conversations and that one yes can produce a seven-figure contract.

Questions this video answers

25 per day.

Five days a week, four weeks a month (≈500 requests/month).

About 40% connect.

Three months.

About 20% respond (80% will not respond).

Chapters

People won't win those six figure contracts or seven figure contracts because they're not willing to be consistent and have faith in the beginning. And here's how it works. First, identify your ideal dream customers. Isolate those people on LinkedIn. And then we have a three touch program. First touch is using social proof and geography to your advantage. 25 a day, five days a week, four weeks a month. That's 500 connection requests a month. 40% of the people connect with you. You haven't tried to sell them anything. Do that for three months. So second one called Lead Magnet value. It could be anything. That is solving one of your problems. 80% of the people will not respond. 20% of the people will. They become a marketing qualified lead. They become my best friends. The third message is usually what you think of the video. Did you like the video? Would you like to see more case studies? Can I get, Can I, Can I share some more with you or just jump on a workshop? I'll show you exactly how we do it. We'll lift the curtain behind the whole thing. About 10% of those people say yes. It's about 10 people that have multimillion dollar contracts. You need one yes for a seven figure contract. That changes everything.