Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 66/100 – HOW AI TRANSFORMED A LOCAL BUSINESS

31 Oct 2024 · 1 min

Watch on YouTube

0:32

Short YouTube video by Scott Empringham (uploaded October 31, 2024) describing how AI transformed a local Lincoln dealership in Wayne, New Jersey. Before AI the dealership struggled with Facebook, lead generation, and measurability; after adopting AI image and video creation they built a video avatar and ran micro-targeted ads to over 200 markets/counties, producing many leads, sales, and increased local awareness.

Questions this video answers

Wayne, New Jersey.

Over 200 markets.

Scott Empringham.

October 31, 2024.

Chapters

One of my favorite examples of how AI has transformed a business is with the dealership in Wayne, New Jersey. Wayne, Lincoln. Before AI, they were struggling with Facebook, they were struggling with lead gen, they were struggling with accountability and measurability of their social media campaigns. After AI, they absolutely transformed the way they started doing ads. They used AI image creation and AI video creation to create a video avatar that promotes their business in over 200 markets with unique specific ads. We call it micro targeting, where they're talking directly to a county.
Say it county. Residents of Wayne, West Milford, Saddle river, residents of Sparta. Are you in the market for a luxury vehicle now?
They're generating a massive amount of leads, a massive amount of sales, and a massive amount of awareness in their market area that they never could have achieved without AI.