Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 67 – THE BIGGEST LESSON IN AUTOMOTIVE MARKETING

20 Feb 2025 · 1 min

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Short transcript excerpt from a YouTube video in which speakers discuss what vendors must understand to work with Ford Motor Company. The core advice: vendors need patience, long-term commitment, ongoing presence, and investment—especially for technology providers or unknown suppliers who may face longer timelines.

Chapters

What does a vendor need to know or understand to work with Ford Motor Company? Short term, long.
Term, the number one thing they're going to need is patience. If you want to do automotive, you need to be in it for the long haul, and you need to make the investment. Again, automotive companies to move quickly on things. And you start talking now on the technology side, like, if you want to try and put something in a vehicle, if we don't know who you are, it may be longer than that. So if you want to play in automotive, you just need to be patient. You need to have a plan. And I'm saying you can't just, you know, set it and forget and come back in five years. You need to be a constant presence. But that, that would be the piece of advice I would give.