Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

DAY 93/100 – SIMPLE MESSAGES WIN BIG

27 Nov 2024 · 0 min

Watch on YouTube

0:14

Short YouTube commentary contrasting Trump and Kamala Harris’s messaging approaches: Trump used simple, direct, repeatedly stated slogans focused on voters who felt left behind (e.g., “Make America great again”), while Harris emphasized inclusivity (quoted as “Kamala Harris for the people”). The speaker’s takeaway: clear, simple, and tailored messages are most effective; avoid vague broad ideas.

Questions this video answers

"Make America great again."

"Kamala Harris for the people."

Trump and Harris had two very different approaches to messaging. Trump's messages were simple, direct, and repeated constantly. Make America great again. Trump's message was focused on people who felt left behind. And Harris's campaign was more focused on inclusivity.
And I said five words. Kamala Harris for the people.
I think the takeaway is making your message clear, simple, easy to understand, and avoid broader ideas that are difficult to get your hands around. Tailored messages win the day.