Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

⛔ Everyone else is telling you to FAKE IT till you make it.

23 Nov 2022 · 1 min

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Short excerpt from a YouTube interview (Scott Empringham) featuring speaking coach Jimmy Hayes Nelson. Nelson argues that great speakers stand out by being authentic and vulnerable—helping audiences "find themselves in their story"—rather than imitating high-energy styles like Tony Robbins or Gary Vaynerchuk; he emphasizes conversational connection and recognizability between on-stage and off-stage persona.

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What do great speakers do that good speakers don't? I caught up with legendary speaking coach Jimmy Hayes Nelson and founder of the well Crafted Life, and here's what he had to say. I think the greatest speakers allow you to find yourself in their story by being vulnerable. Because so many speakers want to come out and they think, I need to be loud, I need to be Tony Robbins, I need to be a Gary Vaynerchuk. I love both those guys. But what makes them good speakers is because they're leaning into being them. Simon Sinek's a great speaker, but he's a very different energy. John Maxwell is a brilliant speaker and it's like talking to, to your dad, right? And so it's not so much that good speakers have a certain style. It's how can I feel like I'm having a conversation with you from stage or on a video that you're not just yelling at me even? And you can get loud, you can get boisterous. God knows I do all the time. But what I appreciate is when people come back to me and say, jimmy, I feel like you were just talking to me. I feel like I know you. Or people that have watched my content and we finally meet in person and they're like, I feel like I already know you, or oh my gosh, you are the same guy that I've seen on stage or on videos. And I think that's the difference.