Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

🤑 Everyone is telling you to BUY ads.

29 Nov 2022 · 1 min

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A short excerpt from a YouTube video (title: “🤑 Everyone is telling you to BUY ads.”) in which host Scott Empringham interviews Diana Swillinger, a public-speaking expert. Swillinger argues that Facebook ads are a poor investment for many business owners because the platform constantly changes and prioritizes revenue over results; she instead recommends speaking directly to ideal clients (in-person presentations to small or large groups) as a more reliable growth strategy.

Chapters

What is the absolute worst public speaking recommendation you should ignore? Recently, I caught up with Diana Swillinger, a recognized authority on public speaking and creator of Renew youw Mind podcast, and here's what she said.
I think one of the worst recommendations I hear people make to business owners is to invest in Facebook ads, primarily because Facebook is constantly changing. They've got your number, they want your money, and so as long as you give them money, they're fine and results don't matter. So investing in Facebook ads is a huge flop for business owners. If you're going to invest in Facebook ads, you've got to have somebody who absolutely knows how to do it. I would recommend instead of investing in ads unless you've got the absolute right person to do it would be to get out in front of your ideal client and speak. Whether you've got three of them in front of you or 300, go speak to them in person, tell them how you can help them, and your business will explode.